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New Brand Spotlight: Tailgate Clothing Co.

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Tailgate Clothing Co. began in the basement of Dennis Snyder—an engineer from Ames, Iowa. Dennis and his son Todd made shirts for college sports fans and sold them at the games from the back of Dennis’ car. In the beginning, neither of them thought that they were forming a company; they were just sharing their passion for collegiate sports with like-minded people.

What started as line of clothes for sports fans has grown into something more and Todd’s passions and affinities inspire brand as it is today. Over time, the goal of creating curated college wear grew into a passion for crafting clothes that show the story of America through its icons. Whether the design honors Muhammad Ali or the Fighting Irish, Chevy or Templeton Rye, a favorite bar or vacation spot—Tailgate celebrates the proud tradition of American design and innovation.


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Guys' Style: How to Wear White Denim

One of our favorite summer trends has to be white denim. There’s something so utterly clean and fresh about a pair of white jeans or shorts on a guy. This trend may look intimidating, but it’s actually quite easy and versatile!

A pair of slim white jeans (like the Buffalo David Bitton Kemitch Slim Straight) can be dressed up with a nice button up or polo and a pair of oxfords, or dressed down with sneakers and a cool tee.

Brighten up your weekend casuals with a pair of white shorts (like the Jet Lag Take Off 3 Short), sneakers and short-sleeve button down shirt.

No matter how you opt to wear this season’s white denim, you’ll definitely be looking cool despite the summer heat.

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SHOP BY OUTFIT: Ensemble 1, Ensemble 2, Ensemble 3

**To see even more men's jeans- check out The Denim Shop!

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Fresh Picks: Chic & Casual Fall Boots

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It’s safe to say that most of us will be practically living in boots this fall season, which officially starts tomorrow. Even when you’re dressed down, the perfect pair of boots really sets the tone for your entire ensemble.

Here are just some of our current faves to get you into a fall state of mind!

1. Cordani Patrick: A classic motorcycle boot toughens up your feminine pieces. Pair this timeless classic with fall florals or even a sheer maxi skirt!

2. 7 For All Mankind Tevin: With faux fur being such a noteworthy trend this season, this wedge boot infuses a hint of glamour to even your most basic attire.

3. Matt Bernson Minx: From its perfectly-distressed leather, to the shearling lining, to the walkable stacked heel, this boot is destined to be your next must-have.

4. 7 For All Mankind Madelyn: We adore the peep toe and paperbag-style collar on this lavishly on-trend boot.

5. Joan & David Florita: Brimming with effortless sophistication, this wedge boot lends a heavy dose of polish to your daytime looks.

6. Kork-Ease Bailey: There’s so much retro opulence packed into this knee-high boot, it just might steal the show!

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Dress for the Occasion: Weekend in the City

If you’re like me and love spending fast-paced weekends in the big city, you know the importance of balancing comfort and chic style. Big cities usually mean lots of walking, so make sure you’re armed with stylish pieces that won’t make those city commutes a pain!

Check out some of my favorite city picks and click to shop any of the items you see on the video! How easy is that?

For even more outfit ideas, check out our awesome Shop By pages!

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Style Personality of the Day: Outdoor Guy

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Patagonia Spiral Path t-shirt, Prana Stretch Zion shorts, Simple Tuba sneakers

He lives to be one with Mother Nature. He’s always up for a weekend spent hiking, climbing and partaking in other outdoor adventures. The outdoorsy guy is all about casual, comfortable style.

Our stylists put this easy-going outfit together with cool comfort at the top of the priority list. The organic cotton tee, easy cargo shorts and eco-friendly sneakers are perfect for both laid-back or adventure-filled weekends.

Explore more laid-back, outdoor style in our new Shop by Personality page!

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Fresh Picks: Eco-Friendly Vacation Style

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Traveling demands a certain level of comfort, but what if you could also incorporate earth-friendly style into your summer travels?

There are more and more companies out there that are putting a bigger effort into creating earth-friendly products. It’s more than just a fleeting trend; it’s definitely here to stay.

Check out some of our favorite travel-friendly pieces below:

1. Prana Phebe Top: This soft, pretty organic cotton top is every bit as comfy as your favorite tee.

2. Alternative Apparel Eco-Heather Long Pants: These are perfect for lounging or long plane rides.

3. Sprout Watches: Their cool watches are 80-86% eco-friendly, not to mention, they make a great style statement.

4. Keen Brooklyn II Travel Bag: Carry your travel essentials in this utilitarian crossbody bag made with recycled materials.

5. Horny Toad Rosalinda Dress : We love this super versatile and comfy dress for both day and night.

6. Naya Makani wedge sandals (not shown above): You won’t believe how comfy these versatile eco-friendly sandals are.