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New Brand Spotlight: La Mer Collection

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La Mer Collections was established in 2001 when Martine Ilana rummaged through her jewelry drawer and could not find a simple, stylish and feminine watch to wear. Combining her passion for design, love of quality materials and simple beauty, La Mer Collections was born.

The watch designs are inspired by designer Martine Ilana's adventures and travel: South Africa’s colorful markets, Bali’s lush flowers, Italy’s gorgeous leathers and Thailand’s clear blue ocean. Each season La Mer’s color palette is chosen from these bright and colorful experiences.

La Mer Collections’ focus is on classic watch faces designed exclusively by Martine Ilana, paired with beautiful leather straps. Every leather wrap watch is hand assembled in the United States and made with care.

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New Brand Spotlight: Sam Edelman Kids

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The Sam Edelman® Kids footwear collection is unlike anything else you've seen! It cleverly combines a youthful outlook with ultrachic, on-trend styling. Driven by the idea that girls want to add some just-like-mom trendiness to their wardrobes, Sam Edelman Kids shoes are sure to be a young fashionista's favorite look!

 

 

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New Brand Spotlight: J.D. Fisk

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J.D. Fisk is a men's footwear brand launched in 2010 by the established women's footwear brand, Dolce Vita. Staying true to time-honored Americana style yet inspired by the U.K. punk movement of the '70s and '80s, J.D. Fisk is classic style reinvented.

Traditional oxfords are given unexpected pop-color soles, classic saddle shoes are enhanced with modern canvas details, and perforated wingtips with rugged lug outsoles for an edgier look.

Rooted in traditional craftsmanship, the product often features burnished leathers and Goodyear® welting characteristically found in handmade shoes. J.D. Fisk provides designer styling and quality at prices within reach.

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New Brand Spotlight: Pink & Pepper

Pink & Pepper™ is an edgy and trend-savvy brand of footwear for the girl who loves fashion.
The Pink & Pepper motto is WHO YOU ARE AND WHO YOU WANT TO BE!

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Check out their latest collection of fashion-forward boots at a price that won’t break the bank. Who says great style has to cost a lot? Not Pink & Pepper!

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New Emerging Designer: G.I.A. Luxe

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G.I.A. Luxe is a handbag line created for the Gorgeous, Intelligent and Ambitious woman. She’s bold, sassy, and definitely knows what she wants in life. She lives in the moment and always seems to be the center of attention. She is strong, beautiful and uncompromising. The G.I.A. Luxe woman is in every woman. From the older, wiser lady who’s set in her ways, to the youthful bachelorette just starting her career, to the mom/wife who is the ultimate multitasker, to the powerful corporate woman whose confidence does the talking before she ever speaks a word…

G.I.A. Luxe strives to design handbags to suit every woman’s desire for style and functionality. This contemporary designer handbag line is known for its bold textural palette of exotic leathers mixed with a sophisticated color palette.

Founded by British-Indian designer Sheetal Patel, G.I.A. Luxe caters to bold, sassy women everywhere. Their quality handbags are all made in the U.S.A. and offers attainable luxury at its best.

European design, G.I.A. Luxe, G.I.A. Luxe Handbags, handbags, luxurious handbags, new brand spotlight, new brands, purses, Sheetal Patel, up-and-coming designers, women's handbags, zappos emerging designer, Zappos Emerging Designer ProgramGrowing up in London, Sheetal watched The Clothes Show every week with her mother. At a young age, she already knew what type of woman she wanted to be: stylish, sassy, sexy, and has her own unique sense of style. Being an entrepreneur ran in her blood. Sheetal’s father moved to the U.S. so he could realize his dream of owning hotels.  Subsequently, she takes her father’s ambition and uses it to live out her own dreams.

By the age of 25, Sheetal had graduated with two degrees, a Bachelor of Science in Merchandising (emphasis in marketing) and a Bachelor of Fine Arts in Fashion Design.

Sheetal Patel’s diverse background, having been raised in Europe and lived in the Middle East, is clearly reflected in G.I.A. Luxe. Her use of bold, rich colors is also a direct influence of her Indian heritage. She named G.I.A. Luxe after her five-year-old daughter Gia (who she playfully refers to as “sassy pants”). 

It is the main mission of G.I.A. Luxe to provide fine quality handbags in bold, engaging designs for all the Gorgeous, Intelligent and Ambitious women out there. Zappos.com is proud to have Sheetal Patel as the newest addition to our Emerging Designer Program.

 

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New Brand Spotlight: FIEL

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Fiel™ was founded in Los Angeles, California in 2008 after founder Alice Gu's fruitless search for sandals for three back-to-back weddings in Maui, Huatulco, and Buenos Aires. After 12 years of working as a photographer and cinematographer in Hollywood, Alice wanted to pursue her love of composition, form and function into another medium. Footwear was a natural choice.

What started as a humble leather flip flop line has grown into a full collection of shoes and boots while maintaining the Angelino ethos of effortless style. Fiel is dedicated to creating modern, yet timeless collections that are inspired by their love for the ocean, our travels, art and world culture.

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New Brand Spotlight: Hugo Boss Kids

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Mirroring the same contemporary style of the BOSS Hugo Boss line, Hugo Boss Kids is designed for stylish, upbeat kids. From casual tees, dressed-up shirts and cool blazers, this mini version of Hugo Boss will definitely set your little guy up to a fashionable start!

Check out Hugo Boss Kids at Zappos.com.

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New Brand Spotlight:Gorjana Jewelry

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Gorjana is known for their contemporary jewelry and signature leather wrap bracelets that grace the wrists of the stylish set.

Husband-and-wife team Gorjana and Jason Griffin Reidel started the Gorjana brand back in 2004 and it has been on everyone’s accessory must-have list ever since. The Gorjana aesthetic fuses West Coast vibes with East Coast sophistication. These chic jewelry pieces lend themselves to stacking and wearing in multiples—The more the merrier!