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On Our Favorites: Varsity Vibes

Our 'My Favorites' list is always brimming with so much awesomeness; we just have to share some of it with you!

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RVCA Rebels Raglan Sweater -  With its raw edges and lived-in feel, this wears like our favorite college sweater, only cuter.

Townsen Leo Carrillo ShortsPerfect for lazy lounge-around days, but can also be dressed up with a pair of heels and a sexy top!

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Coveted: Hot NEW Arrivals for Spring

The arrival of a new season brings on a feeling of renewed enthusiasm for dressing up and energizing the old wardrobe. Luckily for you, we’ve got quite the fresh lineup of brand new styles from the latest additions to our Coveted boutique like Rebecca Minkoff Apparel, Rachel Zoe , Bardot & Whitney Eve.

Whether you’re looking for your next head-turning dress for that spring wedding or an airy lace top to pair with your skirts or boyfriend jeans, this spring is already shaping up to be a gorgeous one with our latest crop of styles in Coveted!

Below are some of our latest top picks to illustrate just how lovely this season is going to be. Consider us very excited for spring after seeing all this gorgeousness!

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1. Bardot Lace Top

2. Whitney Eve Laella Top

3. Joie Barker Lightweight Jacket

4. Rebecca Minkoff Falcon Dress

5. Rachel Zoe Duvall Dress

6. Rachel Zoe Bloom Dress

7. Bardot Lace Midi Dress

8. Rachel Zoe Steff Dress

9. Rebecca Minkoff Brady Dress

10. Rebecca Minkoff Gene Romper

11. Rebecca Minkoff Gigi Dress



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Emerging Designer: Bri Seely

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Bri Seeley designs uniquely feminine fashion apparel for the inspired woman. Her styles are contemporary with intriguing details, and made in America with the highest quality fabrics. Each piece is designed to enhance the female figure and allow the wearer’s inner beauty to shine. Bri’s clients rave about her ability to invoke a feeling of confidence through fashion.

Bri Seely, Bri Seely apparel, fashion, fashion clothing, independent clothing brands, independent designers, up-and-coming designers, women's clothing, zappos clothing, zappos emerging designer, zappos emerging designers, Zappos Emerging Designers programBri began to create at a young age when her grandmother taught her to sew in rural Minnesota. She continued to build upon her knowledge throughout her high school years, and naturally progressed into a Fashion Design major in college - obtaining a Bachelor of Science in Apparel and Textile Design from North Dakota State University.

Bri then spent two years living in Florence, Italy attending the Accademia Italiana and obtained her Master's Diploma in Fashion Design. During her formal education, Bri fell in love with historic fashion and regularly draws upon this, as well as nature, for inspiration for her budding clothing line.

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New Brand Spotlight: Delivering Happiness Collection


Tony Hsieh, delivering happiness book, delivering happiness, Zappos Exclusive, Zappos exclusive brand, Delivering Happiness clothing, new brand spotlight, Zappos clothing, Zappos CEO Tony HsiehDelivering Happiness started as a best-selling book, became a bus tour and turned into something bigger than ever imagined . . . a global movement.

We've heard from people representing 105 countries, crossing the lines of age, origin and background, telling us they're ready to make a difference in the world . . . through happiness.

In some ways it's not surprising since the truth is we all want to be happy. But the research shows we're not good at predicting what gives us lasting joy.

That's where Delivering Happiness comes in. Backed by science, academics and positive psychology, we're here to inspire and share ways to make happiness last.

Now you can help us spread the word and support the movement through our new DH Collection. With happiness as our higher purpose, we've put together a dream team to fashion the most comfy, stylish line of apparel—made in California and created to inspire (and be inspired by) happiness.

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To celebrate our new line, 100% of the profits from all the DH Collection sales this year will go toward fueling the movement.

That means every purchase enables DH to put on more free classes that anyone in the world can take, more free events to inspire people to pursue their passions, and more talks to nonprofits, schools and companies about ways that everyone—no matter where they are in life—can start delivering happiness now.

With every purchase you not only help pay happiness forward—you feel good, knowing you're doing good. Together, we can make our communities, companies and cities happier places.


For more information: and

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Micah Cohen from Shades of Grey: 3 Key Pieces

During our sitdown with Shades of Grey founder and designer Micah Cohen, he shared his must-have wardrobe pieces that every man should own.

Take notes fellas!

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New Brand Spotlight : House of the Gods

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Founded by the iconic fashion label Buddhist Punk, House of the Gods continues the great tradition of band tees while developing its unique take on iconic music imagery. Their printed tees and dresses embody the carefree aesthetic of rock n’ roll for a new generation. 

Check out House of the Gods on!

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Inside the Brand: Bailey 44

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Ropa Vieja Dress , Plantain Top, Picadillo Dress

In 2006, two female fashion industry veterans created Bailey 44, a clothing line that is modern, sexy and ageless. The LA-based company has since been designing some of the most wearable and chic pieces that fit a woman’s body impeccably.

We recently got to do a little Q&A with the design team behind Bailey 44.  Here’s what they had to say:

Who are your biggest influences when designing for Bailey 44?

B44: Our biggest influences are our customers!

What is the most challenging aspect of your jobs?

B44: The most challenging aspect of our job is reinventing ourselves by bringing new and innovative designs to the market. Also, creating a brand and spreading Bailey44 into closets around the world.

 What fashion trend are you most looking forward to for Spring 2012?

B44: Color blocking! Bold solid color pieces like the Bailey44 Ponte Scalloped Clover dress from our Spring 2012 collection featured in black and white and sky blue and white were among our favorites. Another fashion favorite was our lurex stripes mixed with natural shades of taupe and ash making the silhouette wearable day to night.

Tell us a little bit about who the Bailey 44 woman is.

B44: Bailey44 encompasses numerous lifestyles. Bailey Core fits everyone's needs. Bailey dresses meet the needs of working woman by day and is also perfect for evening. Of course, Bailey44 provides our girl with sexy yet wearable tops and dresses with numerous choices and luscious fabrics.

In your opinion, what is a women's best fashion accessory?

B44: A woman's best fashion accessory is her confidence.

If there was an ultimate muse for Bailey 44, which celebrity would it be and why? :

B44: We would choose with Gwyneth Paltrow who is a working mother and on the other hand presents the gamut of the modern, stylish woman.

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New Brand Spotlight: Cynthia Steffe

New York-based Cynthia Steffe is a leader in the contemporary apparel market. Her clothes have dimension, texture and embellishment, making them perfect for special occasions, but they also have tremendous versatility. It’s no wonder Cynthia Steffe’s designs are a favorite of tastemakers, fashion bloggers and editors alike.

Check out the fresh and versatile Cynthia Steffe collection today!