When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

Penny founder Ben Mackay received his first plastic skateboard when he was 5-years old. "I got my board second hand and painted it blue with gold pinstripes. I thought it was the baddest thing ever." Nearly 30 years later, he realized it was time to bring that little plastic board back for good.

With 12 years experience in skateboard manufacturing, Mackay and the rest of the Penny crew has a strong appreciation for what it takes to make great quality skateboards. "I've channeled everything I've learned in manufacturing and design to come up with a high performance, long lasting, and mega fun plastic skateboard," says Mackay. From looking at any skateboard you can see whether its fundamentals are balanced. You can see it as each component comes together to make the final product and you can feel it under your feet and in your hands. And it's what sets Penny Skateboards above the rest.

Each Penny Skateboard is built with the highest quality raw materials and fanatical attention to detail. Penny Skateboards are designed and built to look good, perform well, and exceed all your expectations. Penny Skateboards - since forever.

GoldCoast has created a skateboard for fans of Quentin Tarantino’s cinematic double feature “Kill Bill”—the Hanzo. This killer 24” board really packs a punch with its 79mm Century Trucks, genuine GoldCoast ABEC 7 bearings, and 60mm GoldCoast “Cherry Bombs” wheels.

This extremely portable board offers a smooth, carvy ride that’s perfect for quick trips around the block, or quick getaways from the “Crazy 88s”! Check it out HERE.

1. Ipath Cat Mid, 2. Ipath Adams, 3. Ipath Artisan, 4. Ipath Nite Owl

Vibram®, the original outdoor performance rubber company has taken their world-renowned technology and helped create the ultimate skateboarding sole for Ipath shoes.

For you skate enthusiasts out there, the superior grip and durability of the Ipath Vibram® outsoles are second to none! The result is enhanced board control and response; not to mention, just an all-around comfortable shoe for whatever the day brings.

Triple Eight has announced an exciting collaboration with Maloof Skateboarding coming this fall. This upcoming collection of co-branded action sports helmets and protective gear brings together two iconic brands in the world of skateboarding.

The collection, coming out in time for back to school, will introduce three styles of Brainsaver helmets with exclusive Maloof Money Cup artwork.

Maloof Money Cup is one of the world's greatest skateboarding contests, showcasing both amateur and professional skaters.

Make sure to sign up to be notified of new Triple Eight styles so you can be one of the first to get your hands on these special-edition skate helmets as soon as they hit our shelves!

Left: éS Taido x Manwolf Right: éS Edward Machotaildrop

Skateboarding is really a sport of great passion, and éS Shoes has always been a firm believer and champion for big skate dreams. The skate brand recently did a collaboration with the movie Machotaildrop, a visually stunning tale about an amateur skateboarder who realizes his pro skating dreams while discovering a bizzare underbelly of the skateboarding world.

This trippy, critically-acclaimed movie takes its inspiration from Willy Wonka and the Chocolate Factory with its use of surreal cinematography and quirky storyline.

Watch the trailer video for Machotaildrop below:

Sneakerheads rejoice! The third installment of pro-skater Chad Muska’s groundbreaking line for SUPRA Footwear is not only aesthetically innovative, it’s the most technologically advanced offering in his collection thus far.

We are seriously digging the stylized fusion of skate style and fashion-forward sensibilities. Not only is the Skytop III one of the most boast-worthy sneakers we’ve seen recently, its performance-based features will blow you away.

For starters, there’s the removable EVA pod with an encapsulated air pocket for extra heel impact protection. The reinforced rubber sidewalls, fully enclosed mesh lining and flexible outsole make the awesome Skytop III the skate/b-ball/fashion high-top sneaker hybrid to get your hands on ASAP!

Whether you’re cruising along Venice Beach or just riding your neighborhood suburban sidewalks, there’s a Globe longboard to suit your personal style. Globe longboards are crafted using quality materials to create a deck that’s as durable as it is iconic. 

Globe longboards feature one-of-a-kind artwork that really makes your sidewalk surfing sessions a stylin’ good time. The Globe Continental Complete longboard features a simple and retro surf design, while on the other end of the spectrum is the intricate Japanese artwork on the Globe Kaguya Cruiser. If the beach scene is more your taste, you’ll surely appreciate the custom beach design by artist Patrick Parker on the Globe Corduroy.

Ride the concrete wave with impecable skills and style on your very own Globe longboard. Check out the entire Globe collection of boards and shoes in the Zappos Rideshop.