BCBGeneration Creative Director Joyce Azria is the epitome of the stylish modern woman, which is why she perfectly embodies the BCBGeneration brand persona. It is the goal of BCBGeneration to first and foremost make the woman who wears their clothes feel confident and beautiful, which is why we're so crazy for this wearable line.
Joyce Azria , the daughter of BCBG founder Max Azria , was born into the world of fashion and has an innate sense of style that really reflects onto the BCBGeneration brand. Her love and enthusiasm for what she does is evident, and this passion carries over to the line’s fresh and impeccably on-trend designs.
Check out the BCBGeneration collection at Zappos.com!