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New Brand: Flogg

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The New California Dream

In the 1970s the women's liberation movement was born. The quest for equality in society made women also yearn for freedom of expression in their clothing. The Europeans influenced American fashion with sexualized glamour. Style icons Jane Birkin, Bianca Jagger, Brigit Bardot and Farrah Fawcett made miniskirts and platform shoes popular silhouettes that keep reappearing on today’s modern catwalks.

Now with FLOGG, disco dancing can be so much more fun as retro classic shapes are made more comfortable with the flip flop EVA component, facilitating women's agile and upwardly mobile status.

FLOGG is a revolutionary new category of footwear inspired by the laid back California lifestyle and invented for all women who want to feel good and look fantastic without sacrificing design.


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How to Measure Platform Height

Ladies, if you love platform shoes check out this video where our friend Katrina shows us how to measure your platform height.

To check out all our platform shoes (in different heights, of course!), click HERE.

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Fresh Picks: Mega Platforms

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Although flats and more modest heels are making a big splash in fashion these days, there’s still a special place in our shoe collections (and our hearts) for leg-lengthening platforms!

There are so many head-turning options out there right now; it was hard for us to narrow down to our favorites. But whether you opt for bright statement platforms or a more subtle neutral, you can’t go wrong with the platform’s abundantly sexy style.

Here are some of our current height-amplifying favorites:

1.Fergie Beenie: These sassy and strappy platforms are thoroughly flirty for day or night.

2. Sam Edelman Niland: When it comes to strutting your stuff at that next party, look no further than these amazingly svelte pumps.

3. Jessica Simpson Maris: The subdued grey or black hue balances the modern shape and tall platform wedges.

4. ALDO Calcagni: The streamlined silhouette tones down the boldness of these sleek platform wedges.

5. Steve Madden Shazzam: Leopard print isn’t going anywhere this season, and these stunningly bold platforms embrace it in a big way.

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Giuseppe Zanotti Sizzles up the Runway!

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Platforms have long been a source of accolades when it comes to sexy, runway-worthy style. So when we feasted our eyes on these amazing Giuseppe Zanotti studded platform sandals, we were reminded of how they strutted down the runway during the last Victoria’s Secret fashion show.

The stunning sky-high platform and edgy stud details elevate this sandal into something utterly spectacular. In our opinion, it looks just as breathtaking worn with a little black dress as it does when worn down a runway clad in lingerie.

Work it!

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Fresh Picks: Sky-High Wedges

fashion, fresh picks, heels, high shoes, michael michael kors, nine west, pelle moda, platform sandals, platform shoes, platform wedges, platforms, Steve Madden, style, summer fashion, summer style, via spiga, wedge sandals, wedges, woman, women, womens

Even though we’re seeing a comeback of shorter heels and kitten heels, there’s still a special place in our hearts for the leg-slimming, leg-lengthening brilliance of sky-high platform wedges. For those of us who are on the shorter side, or those who just refuse to be seen in flats (you ladies know who you are!),  it’s  comforting to know that this season still boasts quite an impressive crop of height-amplifying platform shoes for us to lust over.

Here are a few of our must-haves for the summer:

Steve Madden Wissper: This nude-colored sling-back platform really lengthens the legs!

Via Spiga Eve: With a flair for the ‘70s, this stunning platform really makes a fresh statement. It’s definitely better than anything Marcia Brady could ever dream of!

Nine West Bottos: There’s a lot to love about the versatility of this casual wedge. Wear it with anything and everything!

Pelle Moda Jamba: The gladiator-like straps coupled with the cork and espadrille combo make this one fabulous wedge sandal!

MICHAEL Michael Kors Juniper Espadrille: The braided strap over a nice, tall espadrille wedge gives this such a boho flair.