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New Brand Spotlight: Altra Zero Drop™ Footwear

New Brand Spotlight,Altra Zero Drop Footwear, Altra Zero Drop,Altra Running Shoes, Zero Drop Running Shoes, Minimalist running shoes,natural running shoes,minimalist running, minimalist shoes, ,

Altra Zero Drop™ footwear is comprised of a group of passionate people committed to improving running technique through biomechanically proper footwear. Having over 30 years of specialty running experience, they felt it was time to bring something to the market besides traditional running footwear.

The brand long believed that a running shoe should not encourage a heel strike, but rather should let the body move naturally. After cutting down a running shoe heel and testing a zero-drop shoe, they saw how it reduced injury and changed several lives for the better, even bringing running back into the lives of a few who never thought it possible. Using a zero-drop platform, foot-shaped lasts and gender-specific designs, Altra Zero Drop brings a blend of barefoot freedom with shod protection.

The brand prides itself on their design of cushioned, foot-shaped minimalist running shoes that do not feature an elevated heel. This innovative platform allows for a more natural foot strike and a more efficient ride. The gender-specific toe box construction follows the natural shape of the foot, providing enhanced comfort, increased balance and stride efficiency.

Altra Zero Drop strives to bring natural running shoes to the masses and believes natural running can make a difference in people’s lives, as well as make running fun. Life is short. Run better!

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Transitioning into Minimalist Running Shoes

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Left-Right: Saucony Hattori,Inov-8 Road-X155,Vivobarefoot Ultra (with insert shown), Biom Natural Motion by ECCO Trainer 1.2

If you’re an avid runner who’s interested in transitioning into the growing trend towards minimalist running, there are a few things you should keep in mind before switching from traditional pronation-control cushioned running shoes to minimalist running shoes:

  1. Gradual transition: Your feet’s muscles need time to adapt to the new pattern of motion that comes with minimalist shoes. They need a gradual transition in order to avoid injury, especially in the tendons and joints.
  2. Day-to-day: When you first get your minimalist shoes, get acclimated to them by wearing them during periods of regular walking, perhaps while running errands.
  3. Start slow: To start, run slowly and only increase your distance gradually as your feet acclimate to the more natural range of motion.
  4. Listen to your body: Make sure to pay attention to any areas that feel sore or tired after your initial runs. Keep your first run sessions to about 20 minutes, taking a day off in between as needed, and then gradually increase as you notice your feet getting more comfortable.

Remember, never push your feet! It takes patience and some time to strengthen all the tendons and muscles on your feet with minimalist shoes. Once you’re comfortable, you’ll reap the benefits of a more efficient stride, stronger foot muscles, and more sensory connection to the trail.

Happy running!