The inspiration behind Newton Running®, as well the brand’s name, was Sir Isaac Newton and his third law of motion, which states that for every action there is an equal and opposite reaction.

A leader in natural running, Newton believes that maintaining natural running form without being barefoot requires a shoe that allows the foot to connect with the ground as though it is shoeless. Any geometric change interferes with the natural gait, which is why every shoe is built on a level platform that mimics the foot’s natural geometry. Unhindered, flexible movement is essential, as long as the shoe is still protective enough to prevent injury over harsh terrain.

So who are Newton running shoes for? They are for runners who are already mid-foot or forefoot strikers, as well as those who are working on transitioning from heel striking to a more natural running form.

Slip into a Newton running shoe and experience the science of motion.

So many footwear companies out there are clamoring to replicate the barefoot experience while keeping feet protected. Inov-8 has quite possibly created the purest barefoot feel with the Evoskin.

More of a “foot glove” than an actual shoe, the amazing Evoskin is made of soft and flexible silicone rubber throughout. Inov-8 categorizes the Evoskin as a training tool for people who want to strengthen their feet and improve their overall form. It works great on the treadmill, trails, or just running errands around town.

This versatile “shoe” is also perfect for a variety of fun water activities. Talk about a unique boat shoe! The grippy rubber sole is perfect for a day on the boat. The Evoskin has a brilliantly simple design and an adjustable strap system, making it really user friendly.

If you love to run and explore the world with bare feet, the Evoskin is the next best thing. It allows for a better sensory experience while keeping your feet nice and protected. Not to mention, you get the anatomical benefits of barefoot walking and running, giving you stronger foot and leg muscles. So, get out there an experience the world in the Inov-8 Evoskin!

Left-Right: Saucony Hattori,Inov-8 Road-X155,Vivobarefoot Ultra (with insert shown), Biom Natural Motion by ECCO Trainer 1.2

If you’re an avid runner who’s interested in transitioning into the growing trend towards minimalist running, there are a few things you should keep in mind before switching from traditional pronation-control cushioned running shoes to minimalist running shoes:

1. Gradual transition: Your feet’s muscles need time to adapt to the new pattern of motion that comes with minimalist shoes. They need a gradual transition in order to avoid injury, especially in the tendons and joints.
2. Day-to-day: When you first get your minimalist shoes, get acclimated to them by wearing them during periods of regular walking, perhaps while running errands.
3. Start slow: To start, run slowly and only increase your distance gradually as your feet acclimate to the more natural range of motion.
4. Listen to your body: Make sure to pay attention to any areas that feel sore or tired after your initial runs. Keep your first run sessions to about 20 minutes, taking a day off in between as needed, and then gradually increase as you notice your feet getting more comfortable.

Remember, never push your feet! It takes patience and some time to strengthen all the tendons and muscles on your feet with minimalist shoes. Once you’re comfortable, you’ll reap the benefits of a more efficient stride, stronger foot muscles, and more sensory connection to the trail.

Happy running!