The Sneaker Boot That's Redefining Kids' Footwear

I was 8 years old and in the second grade when I first discovered the Spork. Simply put, my mind was blown! This revolutionary invention transformed the way I ate that entire school year, and the ones to follow. Never again did I, or do I, have to choose between a fork and a spoon when eating mac ‘n’ cheese, mashed potatoes, spaghetti or even ice cream without the fear of ridicule. The combination of the two not only makes consuming food easy, but pretty darn cool too.

Kiddos today, however, have taken the coolness out of the cafeteria and brought it to the playgrounds thanks to the innovative folks at Stride Rite. If you haven’t seen or heard, the company has reinvented the shoe by blending together elements of a sneaker and a snow boot. Yes, that’s right, the “snoot” is the next big thing for toddlers and little kids alike!





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This hybrid design allows kids to run, jump and play in snow with ease all while keeping their little feet warm and protected from chilly temperatures. The fold-down shaft also makes it convenient for those winter days when snow is not yet a factor. Traditional winter boots can be clunky, uncomfortable and hard to get on, but the grip-and-grab strap of the snoop makes it quick and convenient for parents to get their little ones dressed.

Learn more about the snoot’s many features, as well as hear stories from moms who wanted a better solution to the typical boot, by clicking the short video clip below! 






5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!


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Kids’ Shoes for the Holidays

The holiday season is never lacking in festivities, most of which require the whole family to get dressed up in their holiday best—especially the little ones.

Below are some of our top picks for adorable, celebration-worthy kids’ shoes for all the season’s gatherings and let’s not forget those holiday family portraits!

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1. Stride Rite SPT PS “Cora” Mary Jane

2. Nina Kids “Banji” Flats

3. Kenneth Cole Reaction Kids “Reach the Prop”

4. Geox Kids Jr. “Pima”

5. Steve Madden Kids “Betty”

6. Nine West Kids “Pandora” Boots


1. Florsheim Kids “Kennett Jr.”

2. Kenneth Cole Reaction Kids “Loaf-er”

3. Jumping Jacks Kids “Overdrive II”

4. Geox Kids Jr “Fast 8”

5. Cole Haan Kids “Air Ace Penny”

6. Stride Rite Medallion Collection “Stefan”

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Community Day with Boys Town Nevada and the UFC

Community Day with Boys Town Nevada and the UFC

On July 3, Zappos joined Boys Town Nevada and the UFC for the community day that kicked off the UFC’s International Fight Week—an annual event that included a two-day fan expo and culminated in UFC 162. Volunteers helped 100 at-risk boys and girls select a new pair of Nike, Converse, adidas, Vans, DC, or Stride Rite shoes from

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Once their shoes were chosen, the kids and their families enjoyed a provided lunch at the recently opened The Learning Village in downtown Las Vegas. There was even a Sno Cone truck on hand to provide some relief from 115-degree heat!

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UFC fighters Phil Davis, Luke Rockhold, Forrest Griffin, Benson Henderson, Carlos Condit, Urijah Faber, Joseph Benavidez and Daniel Cormier were on hand to answer questions, take pictures and sign autographs.

Despite going a few rounds with the heat, it’s safe to say this bout resulted in a huge win for the kids!

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Holiday Gifts Kids Will Love!

Many would argue that the holiday season is at its most magical and exciting during childhood. And we couldn’t agree more!

That’s why we’ve rounded up some of our top gift picks for the kids on your shopping list this season. From the coolest new shoes to that scooter he’s been wishing for, “Santa” definitely won’t disappoint with these awesome gifts!

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Boys': 1. Heelys Swift, 2. Razor Spark DLX Scooter, 3. Burton Kids Minishred Fray Jacket, 4. Stride Rite Lighted Racecar Slippers, 5. Aigle Kids Giboulee Boots, 6. Skechers Kids Luminators Luma Flex

Girls': 7. The North Face Kids Denali Jacket, 8. UGG Kids Dakota, 9. Juicy Couture Kids Striped Sequin Sweater Dress, 10. Western Chief Leopard Camo Rain Boot, 11. Sara's Prints Kids Ruffle Top and Pant Set, 12. Umi Kids Ellise Boots

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Uniform-Friendly Shoes

As the new school year approaches, kids who wear uniforms to school are heading back to their same ol’ dress code routines. Since uniforms don’t give much room for variety, why not give your little student some great footwear options to go with their everyday school attire?

Check out a few of our uniform-friendly shoe picks below. For even more back-to-school essentials, check out our Back-to-School page!

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1. Stride Rite Kyla, 2. Hush Puppies Kids Pep Rally, 3. Jumping Jacks Kids Terrific, 4. Jumping Jacks Kids Vance II, 5. School Issue Varsity, 6. Hush Puppies Kids Lincoln

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Step Back to School with Stride Rite

Perhaps one of the best things about back to school is the excuse to get brand new shoes! That’s why we adore these brand new styles by Stride Rite.  From their comfy hook-and-loop sneakers to more dressed-up mary janes and oxfords, those little feet will definitely be ready for a new school year in these Stride Rite shoes!

Although your kiddies may not be clamoring to wake up to an early alarm clock again, at least they’ll have these awesome shoes to start the school year off right.

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1. Stride Rite Jenna (Toddler), 2. Stride Rite Dueling Lightsaber (Youth), 3. Stride Rite Sapphire Lighted (Toddler/Youth) , 4. Stride Rite Clayton (Toddler/Youth) , 5. Stride Rite Jade Lighted Toddler/Youth , 6. Stride Rite Zach Attack (Toddler/Youth) , 7. Stride Rite Lesley (Infant/Toddler/Youth), 8. Stride Rite Captain Rex 2.0 Lighted (Youth) , 9. Stride Rite Jefferson (Youth)

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Cribsie Awards 2012 Nominees

We’re proud to announce that a few of the wonderful kids’ brands we carry on are nominated for The Cribsie Awards this year! Cribsie recognizes the best products and brands for babies, tots and parents.

You have until March 16 to cast your vote for your favorite brands! Check out our awesome brand partners nominated this year:

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Nominated for: Infant Socks Most Likely to Stay On

Kenneth Cole Reaction Kids

Nominated for: Fanciest Party Shoes for Girly Girls


Nominated for: Fanciest Party Shoes for Girly Girls

Splendid Littles

Nominated for: Best All-Around Children’s Wear for Stylish Tots

Skip Hop

Nominated for: Best Portable Changing Pad, Best Pocketed Bibs for Messy Eaters, Niftiest Bath Toy Organizer


Nominated for: Best Alternative to a Crib, Bouncer Most Likely to Chill Your Baby

Juicy Couture

Nominated for: Fanciest Party Shoes for Girly Girls

Baby Jogger

Nominated for: The Double Stoller That Will Save Your Sanity