Take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates his riding and his signature Dragon Alliance Advanced Project X goggle designs.

FRAME OF MIND- Backcountry Inspiration With Gigi Rüf from DRAGON ALLIANCE on Vimeo.

When surf legend Rob Machado isn’t ripping it up on the waves, his sunglasses of choice is the thoroughly cool Experience by Dragon Optical. Rob has cemented his spot as one of the sport’s most recognizable icons with his zen-like attitude and style both on and off the surfboard.

For even more surf gear and clothing, including the rest of the Dragon Optical collection, make sure to visit the Zappos Rideshop!

ROB MACHADO / EXPERIENCE from DRAGON ALLIANCE on Vimeo.