Hey all - We've gotten tons of coverage about one of the campaigns we're running right now (this campaign is called "More Than Shoes"). In case you haven't seen it, the NY Times ran an article highlighting this campaign http://nyti.ms/nzf1uQ.
While overall public sentiment through Twitter, blogs, etc. seems to be very positive, some people have found it offensive. We've had a few customers write in and tell us that our new campaign is all about sex & nudity. Of course, that was not our intention. If you look at the creative (above are the three active executions), you'll see that these are not about sex or nudity for the sake of it. They're really calling out the fact that Zappos sells more than shoes (this is the primary goal of our brand marketing efforts right now) in a very obvious way.
We wanted to break through the clutter and feel that we've been able to do that in a fun, creative way. I've also included the actual shots from the photo shoot (below).
As you can see, these models are not at all naked (not our style, let alone, probably not legal).
To view examples of the other two campaigns we’re running, please see below.
Thank you for reaching out with your thoughts whether they are supportive or otherwise.
Thanks!
Aaron Magness
Sr. Director - Brand Marketing & Business Development
twitter: @macknuttie
O, The Oprah Magazine, in partnership with Zappos.com, is going on a kindness mission to spread the love and make the world a friendlier place. Each month, we'll be giving you a brand new kindness challenge. This month's challenge—Give Great Advice!
