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Inspired By: Breezy Chic

Let’s face it; sometimes it’s hard to think about looking put-together when the temperatures creep up into the “no longer glowing, but sweating” category. That means we have to throw looking effortlessly chic out the window, right? Wrong! That’s when we turn to our beloved warm-weather staple—the basic summer dress.

When done in a chic solid black, this easy-to-wear essential becomes the perfect piece for a hot day. Paired with clean white Birkenstock™ and some cool shades, and you’re ready to take on the summer!

Barcelona street style, birkenstock, dogeared jewelry, french connection, inspired by, obey, ray-ban, street style, summer dresses, summer style, The Seam, warm-weather style, Young Contemporary Fashion, Zappos The SeamBarcelona street style, birkenstock, dogeared jewelry, french connection, inspired by, obey, ray-ban, street style, summer dresses, summer style, The Seam, warm-weather style, Young Contemporary Fashion, Zappos The Seam

street style image source: WGSN

1. Ray-Ban New Wayfarer

2. Obey “Modern Rider” Dress

3. Dogeared “Good Vibes Only” Palm Tree Necklace

4. Birkenstock “Gizeh” Birko-Flor

5. French Connection “Gypsy” Mini

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Inspired By: The New Hippie

Few eras in history have had the kind of enduring influence on fashion like the groovy ‘60s. One look around any music festival and it’s clear to see that the “flower power” vibes are alive and well.

Today’s iterations of the hippie lovechild look are definitely less about walking barefoot through fields of flowers and more about taking that carefree spirit and translating it in today’s diverse fashion landscape.

Check out our take on the ever-popular bohemian look below:

#shoptheseam, bb dakota, bohemian style, Circus by Sam Edelman, festival looks, festival style, free people, Governors Ball, hippie style, inspired by, lucky brand, music festival season, ray-ban, street style, street style inspiration, Young Contemporary Fashion, Zappos The Seam

street style image source: WGSN

1. Free People “Every Day” Top

2. Ray-Ban Original Aviator in Matte Gold/Green Mirror

3. Lucky Brand “Loredo” Crossbody Bag

4. Circus by Sam Edelman “Holt” Ankle Boots

5. BB Dakota “Joey” Shorts

SHOP THE SEAM >>

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Here’s what makes 8 great...

Because 7 is too few and 9 is too many! It’s that simple! Here’s a quick list of all the basics you need if you plan on sporting around the water this spring.

camelbak, hurley, keen, lesportsac, Lolë, outdoor activities, ray-ban, sunglasses, swimwear, The Balm, the quick list

Hydration Pack: CamelBak Mini M.U.L.E. 50 oz

 

Sunglasses: Ray-Ban Original Wayfarer

 

Water Shoes: Keen Newport H2 Sandal

 

Lip Balm with SPF: Supergoop Mintfusion Lipbalm

 

Hair Care: Phyto Plage L'Original Protective Beach Spray

 

Travel/Beach Tote:  LeSportsac Travel Tote

 

Board Shorts: Hurley One & Only Blockade Board Shorts

 

Tankini Top: Lole"Argentina" Tankini Top

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Face First: The Perfect Sunglasses for Your Face Shape

We’re taking the guesswork out of finding the perfect pair of sunglasses for spring! Whether you’re a classic oval, or a striking square, use our style guide to discover which frames work best for your face shape!

9five, Arnette, eyewear, eyewear by face shape, IVI sunglasses, maui jim, michael michael kors, oakley, Polo Ralph Lauren, RAEN Optics, ray-ban, sunglasses, sunglasses by face shape, von zipper, Zeal Optics

1. MICHAEL Michael Kors Olivia

2. Ray-Ban Original Aviator

3. Maui Jim Honomanu

4. Oakley Holbrook

9five, Arnette, eyewear, eyewear by face shape, IVI sunglasses, maui jim, michael michael kors, oakley, Polo Ralph Lauren, RAEN Optics, ray-ban, sunglasses, sunglasses by face shape, von zipper, Zeal Optics

1. MICHAEL Michael Kors Norwich

2. Polo Ralph Lauren 0PH4076

3. Von Zipper Ling Ling

4. Arnette Witch Doctor

 

9five, Arnette, eyewear, eyewear by face shape, IVI sunglasses, maui jim, michael michael kors, oakley, Polo Ralph Lauren, RAEN Optics, ray-ban, sunglasses, sunglasses by face shape, von zipper, Zeal Optics

1. Ray-Ban New Wayfarer Tortoise

2. Ray-Ban New Wayfarer Polarized Glossy Black

3. Oakley Forehand

4. Zeal Optics Brewer

 

9five, Arnette, eyewear, eyewear by face shape, IVI sunglasses, maui jim, michael michael kors, oakley, Polo Ralph Lauren, RAEN Optics, ray-ban, sunglasses, sunglasses by face shape, von zipper, Zeal Optics

1. Ray-Ban Erika

2. Polo Ralph Lauren 0PH3071

3. 9Five Watson II

4. RAEN Optics Fairbank

9five, Arnette, eyewear, eyewear by face shape, IVI sunglasses, maui jim, michael michael kors, oakley, Polo Ralph Lauren, RAEN Optics, ray-ban, sunglasses, sunglasses by face shape, von zipper, Zeal Optics

1. MICHAEL Michael Kors Karina

2. Ray-Ban Cockpit Polarized

3. IVI Dusky

4. RAEN Optics Remmy


SHOP ALL SUNGLASSES >

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Inspired By: Moto Mix

If imitation is the sincerest form of flattery, then street style replication is fashion flattery at its finest.

Today we’re incorporating one of our favorite go-to pieces for fall: the moto jacket. Worn over a cute printed romper or dress, it adds up to one awesome fall transition outfit!

Check out how we recreate her look below:

fashion culture, the seam blog, inspired by, moto jacket, fall transition, sam edelman, minkpink, steve madden, ALDO, Ray-Ban, street style, street style inspiration, young contemporary fashion,

1. MINKPINK Ashram Flared Mini Dress

2. Ray-Ban Original Wayfarer

3. Sam Edelman Vegan Leather Jacket

4. ALDO Flussio Crossbody Bag

5. Steve Madden Chainn Sandal

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Inspired By: Casual in Black

If imitation is the sincerest form of flattery, then street style replication is fashion flattery at its finest.

Today, we're taking it to the streets of NYC for some casual outfit inspiration. We love this take on the black-on-black look, done in an effortlessly cool way.

See how we recreate this street-savvy monochromatic look below:

alternative apparel, Circus by Sam Edelman, french connection, inspired by, ray-ban, sanctuary clothing, The Seam, theseam, Young Contemporary Fashion

street style image source: WGSN

1. Ray-Ban Polarized Aviator in Black

2. Alternative Apparel Cap Sleeve Crew in Black

3. French Connection faux leather shorts

4. Circus by Sam Edelman "Willa" wedge sneakers

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Enjoy Some Fun in the Sun with Ray-Ban Polarized

Just because summer is winding down, doesn’t mean days spent in the sun have to end, too. So go ahead, keep the top down, take a drive along the coast and soak in those sunny days all the way into fall!polarized shades, polarized sunglasses, ray-ban, Ray-Ban polarized aviators, ray-ban polarized sunglasses, Ray-Ban polarized wayfarers, sunglasses

1. Ray-Ban RB3509 Polarized

2. Ray-Ban RB8313 Double Brow Pilot Polarized

3. Ray-Ban RB3025 Aviator Polarized

4. Ray-Ban RB3501 Rectangle Aviator Polarized

5. Ray-Ban New Wayfarer Polarized

6. Ray-Ban RB4068 Polarized

But before you head out, protect your eyes by investing in a great pair of polarized sunglasses from one of the top authorities in eyewear—Ray-Ban.  

Check out the fun video below and learn what makes polarized Ray-Bans special:

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4 Summer Eyewear Trends

Late nights, sunny days, no-makeup days. There are lots of reasons to always have sunglasses handy in your purse, but these year-long essentials go beyond just mere function. This season’s fabulous shades are true statement-makers, transforming your look in no time flat!

Whether you opt for a pair of oversized retro sunglasses or a sleek aviator with mirrored lenses, you won’t want to leave the house without these stylish finishing touches close at hand!

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Mirrored Lenses:

1. Polaroid Eyewear Polarized Aviators

2. Mosley Tribes Danville

Retro-Inspired:

3. Ray-Ban Matte Leather Aviators

4. House of Harlow 1960 Chelsea

Natural Tones:

5. Super People in Vintage Havana

6. Ray-Ban Boyfriend in Tortoise

Sweet & Girly:

7. Lilly Pulitzer Olivia

8. Lilly Pulitzer Julianna