5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!


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Kids' Summer Vacation Picks

The kids are out of school and ready for some fun in the sun, and let’s be honest, so are you! First, make sure their summer wardrobe is as fresh as the day is long, with updates to your favorite staples like swimwear, tees, shorts & dresses.

Our Kids’ Shop is chock-full of brands they love and fun new styles for the summer!

Check out a few of our recent favorites:

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1. Hurley Kids “Shark Attack” Tee

2. Havaianas Kids “Pixar Disney®” Flip Flops

3. United Colors of Benetton Kids Boys’ Poplin Shorts

4. Volcom Kids “12th Street” Boardshort

5. Sanuk Kids “Vagabond” Madras Slip-on Sneaker


1.United Colors of Benetton Kids Striped Dress

2. Elephantino Romper

3. Sperry Top-Sider Kids “Bluefish” Boat Shoes

4. Roxy Kids RG “Lulu” Flip Flops

5. Maaji Kids “Queen of Dreams” Bikini

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New Brand Spotlight: Oil & Water

Oil & water, Oil & Water raingear, kids' rain coats, girls' rain coats, girls' raingear, kids' rainwear, Oil & Water rainwear, rain jackets, rain coats, Rainproof jackets, kids' rainwear, New Brand Spotlight, Oil & Water rain coats, Oil & Water rainwear, kids' clothing, girls' clothing, girls' outerwear, kids' outerwear, Oil & Water is an adorably rainwear collection for little girls who refuse to let a little rain dampen their style! Their girls’ raincoats and rain jackets are all designed with great originality and quality that protects them from the elements without ever compromising their love for fashion.

Utlizing reinforced snaps, tailor hoods that keep the rain off their hair, full linings for comfort and the highest quality washable waterproof materials, Oil & Water kids’ rain coats allow your littlest fashionistas to be carefree and fun loving even when the skies are grey!


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Get the Kids Dressed Up for the Holidays!

From family gatherings to holiday portraits, this season is brimming with opportunities to get the little ones all dressed up! Help them reach their picture-worthy potential with these adorable clothing picks:

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1. Us Angels Sequin & Lace Dress

2. Lilly Pulitzer Kids “Rue” Sweater Dress

3. United Colors of Benetton Kids Cropped Cardi

4. fiveloaves twofish “The Rocker” Jacket

5. Lilly Pulitzer Kids “Shaylee” Cardigan


1. Toobydoo Cord Blazer

2. Appaman Kids Mod Suit Trouser Pant

3. Appaman Kids Argyle Sweater

4. United Colors of Benetton Kids Argyle Sweater

5. Calvin Klein Kids Pindot Vest

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First-Day-of-School Style

For many little ones, the first day of school is just around the corner, so what better way to get excited for a brand new school year than with adorable new outfits?

Whether they’re dressed down for the playground or dressed up for yearbook photo day, we’ve got all the clothing, shoes and backpacks they’ll love to wear in our Zappos Kids’ Shop! Everything ships FREE both ways, so back-to-school shopping is risk-free and easier than ever.

Check out some of our favorite pieces for that ever-important first day:

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1. Levi's® Kids Trucker Jacket

2. Lacoste Kids Girls' Pique Polo Dress

3. Levi's® Kids Love Lurex Slim Straight Jeans

4. Kenneth Cole Reaction Kids "Way on Words" Mary Jane

5. SKECHERS Kids Bobs "World III"



1. Levi's® Kids Boys' Western Woven Top

2. Lacoste Kids Striped Pique Polo

3. Levi's® Kids 514 Straight Brushed Twill Jeans

4. SKECHERS Kids "Pistonz" Sneakers

5. Kenneth Cole Reaction Kids "Car Rule" Oxfords

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New Brand Spotlight: Lucky Brand Kids

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Staying true to the rich heritage and authentic, all-American spirit of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. With unique fits, personalized touches and playful details, an American legend was born.

Now, America's favorite denim brand has expanded their collection to include kids’ contemporary fashion. Inspired by the free spirit and constantly changing color palettes of the season, Lucky Brand offers America’s youth the laid-back style of their heritage roots.

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New Brand Spotlight: United Colors of Benetton Kids

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Today, Benetton Group is one of the best known fashion brands in the world. The brand is present in 120 countries with a network of 6,400 stores. Under the guidance of Alessandro Benetton, Chairman of Benetton Group since April 2012, it is more than ever a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

Since its creation in 1965, the history of Benetton is built on innovation—seen in its bright colors, the modernization of the retail outlet, unique production and sales networks, and universal communications that have always been social talking points and aroused cultural debate.

Benetton Group has an identity comprised of color, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of United Colors of Benetton.

Check out the adorably eclectic United Colors of Benetton Kids collection, now available on Zappos.com!

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New Brand Spotlight: Desigual Kids

new brand spotlight, Desigual, Desigual Kids, kids' clothing, girls' clothing, kids' clothes, Desigual Kids Clothing, Desigual is characterized by its optimistic and colorful designs. Since 1984, the Barcelona-based lifestyle brand has sought to bring about the future envisioned by founder Thomas Meyer—a future in which men, women, and children dress in clothes that generate positive feelings and are affordable to all.

Desigual stands for innovation and fun, and their flamboyant skirts, patchwork blouses, and distinctive dresses reflect the brand’s philosophy. Their clothes are an invitation to live life and are full of positive messages.

Since 2011, Desigual has collaborated with the French designer Christian Lacroix to create a signature line of apparel and accessories inspired by Cirque du Soleil. Today, the collection has grown to include creative kids’ clothing designed to bring magic and color to the world.

Desigual is a brand that seeks to inspire. Using color, pattern, and the written word the collection transmits the idea that there is always something new, positive and fun around the corner and speaks to those who long to communicate their happiness through color.

Desigual is not the same.