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New Brand Spotlight: Dittos

new brand spotlight, denim, fashion denim, dittos, dittos denim, premium denim, women's denim, '70s style, colored denim, printed denim, denim fashion, The Dittos brand embraces bright, colorful, and glamorous fun in everyday life. Originating in the '70s, the signature Dittos fit and style was cultivated from trademark details including color, color, color, saddle-back yokes, and double yokes, creating the perfect shape that flatters with a great fit.

Today, playing off tradition, Dittos maintains a vintage feel, in a contemporary world with updated premium fabrications. The Dittos' brand heritage fits perfectly with the trends of today because of color being in its DNA. The styles that comprise the Dittos brand are eclectic—ranging from skinny to flared, and cropped to shorts. The Dittos brand is sophisticated with a youthful twist. Bold pops of color and traditional Dittos details add an element of playfulness to each pair, creating that go-to piece in any wardrobe. Check out the Dittos brand today, and "FEEL THE FIT" that everyone is talking about.

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Zappos-Exclusive Interview with Cookie Johnson of CJ by Cookie Johnson

Instead of waiting around for the void in curves-friendly jeans to be filled in the premium denim market, Cookie Johnson, wife of sports legend Magic Johnson, decided to create a brand that catered to women with her body type. Then CJ by Cookie Johnson was born.

 This American-made premium denim line has truly catapulted itself as a “one to watch” with their confidence-boosting fits and on-trend designs.

Our team visited Cookie Johnson in the CJ by Cookie Johnson showroom in L.A. to get the designer’s take on what makes this denim line so special:

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New Brand Spotlight: Siwy

new brand spotlight, siwy, siwy jeans, siwy denim, NYC, NYC style, jeans, denim shop, Zappos Denim Shop, premium denim, women's denim, women's jeans, fashion denimLaunched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

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An Exclusive Interview with Ali Fatourechi of Genetic Denim

Ali Fatourechi certainly knows jeans. We caught up with the Genetic Denim founder and creative director and got the scoop on what inspires him as well what it means to have his own denim brand.

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New Brand Spotlight: DL1961

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DL1961 Premium Denim addresses one of the biggest issues that us denim fans are all too familiar with. With its ingenious four-way stretch denim, DL1961 offers the perfect fit every time. No more sagging, bagging, or stretching out as the day goes on!

Check out DL1961 denim for impeccable-fitting jeans you can live in day in and day out.