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New Brand Spotlight: Siwy

new brand spotlight, siwy, siwy jeans, siwy denim, NYC, NYC style, jeans, denim shop, Zappos Denim Shop, premium denim, women's denim, women's jeans, fashion denimLaunched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

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Fall's Perfect Match: Boots & Denim

If there were such thing as “soulmates” in the world of fashion, boots and jeans would definitely be it. These fall wardrobe essentials work so perfectly side by side, that we are convinced one can never have too many of either.

Pair skinny jeans and leggings with ankle boots—whether it’s flat combat boots or a dressier heeled version. Skinny jeans also work well with knee-high boots for those chillier days.

If you prefer boot cut or flared jeans, an ankle boot with heels is a great way to go.

No matter how you pair them together, these two key fall essentials are our favorite style no-brainers!

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BOOTS:

1. Madden Girl Trixiie, 2. Blowfish Iwa, 3. Blowfish Vamp, 4. Rocket Dog Britta

DENIM:

5. AG Adriano Goldschmied Stilt Stretch Sateen, 6. AG Adriano Goldschmied The Legging Leatherette, 7. Mavi Jeans Serena Low-Rise Super Skinny, 8. True Religion Mojave Lonestar Halle

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White Shirts + Blue Jeans: A Clean & Classic Combo

There’s something so summery about pairing a white shirt over classic blue jeans. Whether you go with the more tailored route with a crisp white button-up shirt over jeans or go casual with a simple white tee, the look is totally timeless.

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Outfit 1 , Outfit 2, Outfit 3 , Outfit 4

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Mavi Spring 2012

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We love Mavi Jeans for all the obvious reasons: great washes, fantastic fits, and on-trend cuts. But another great thing about Mavi is their different inseam options! This season, the focus is on updated classics, light washes, and cropped jeans for women.

Check out all the new Mavi styles for spring and summer on Zappos.com!

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Women's: 1. Emma Slim Boyfriend in Summer Nolita, 2. Serena Low-Rise Super Skinny Ankle in Cardinal Red, 3. Alma Low-Rise Capri in Light Dominique

Men's: 4. Josh Low-Rise Easy Boot Cut in Light Maui, 5. Zach Low-Rise Easy Straight Leg in Raw Maui , 6. Matt Mid-Rise Relaxed Straight Leg in Light Cloud

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5 Ways to Cuff Your Jeans

Now that the weather is starting to warm up (finally!), we’re so excited to start wearing one of our favorite jeans trends this season: the cuffed pant. It’s so easy, yet somehow so impactful in freshening up your favorite pair of jeans be it skinny or boyfriend, or something in between!

Check out this little how-to video we put together to illustrate different ways to rock the cuff this spring:

Here are the denim styles used in the video:

The Peg Cuff:

AG Adriano Goldschmeid Ex-Boyfriend Jeans

The Single Cuff:

Levi's Made & Crafted Pins Skinny Jeans

The Messy Cuff:

Blank NYC Spray-On Skinny Jeans

The Preppy Cuff:

7 for All Mankind Slim Straigh in Khaki

The Roll Cuff:

Hudson Bascara Crop Straight Cuffed

*In the spirit of “doing more with less” our style team recruited yours truly to demo these looks in the how-to video!

** P.S. The cuffed pant is a great trend for both short and tall girls. It’s a great way hide a too-long or too-short inseam!

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New Brand Spotlight: Genetic Denim

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Launched in 2006, Los Angeles-based Genetic Denim is centered on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women's denim needs.

For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.

 

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Paige Denim Spring 2012

This spring, Paige Denim is all about bringing out your fun side. Whether it’s with colored denim, cropped jeans or printed denim, this season’s Paige styles are delightfully on-trend yet wearable.

Check out this behind-the-scenes look at their Spring 2012 campaign in which Paige Adams –Geller talks about the premium denim brand’s design inspiration.

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Fresh Picks: Valentine-Worthy Jeans

If you’re a fan of pink and red, then feast your eyes on our latest crop of colored denim in various shades of the two beloved Valentine’s colors. We think they’re a perfectly vibrant way to ring in the spring!

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1.Joe's Jeans The Skinny Colors in Cerise, 2. AG Adriano Goldschmeid Slilt Cigarette Stretch Sateen in Neon Pink, 3. 7 For All Mankind  Kaylie Slim Fit Bootcut in Red Sunbleached, 4. Textile Elizabeth & James Jimi Denim in Shocking Pink, 5. Hudson Nico Super Skinny Mid Rise in Watermelon, 6. Free People Colored Skinny Crop Jean in Fuschia