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New Brand Spotlight: Miha

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Modern. Effortless. Timeless. Miha is fresh, new contemporary fashion label born in the spring of 2011. With an emphasis on luxurious novelty knits and a high-end aesthetic, Miha’s designs are a fabulous, wearable mixture of offbeat and classic.

We recently spoke to owner and creative director Aimee Kellner to delve more into the world of Miha:

The Miha Spring 2012 collection is so vibrant and fresh! What or who were the biggest inspirations in the concept of this collection?

A: California's golden age, particularly the 1960s through 1970s, was a big inspiration for Spring 2012. Photographer Slim Aarons is famous for capturing the idyllic scenes of Palm Springs society poolside and we wanted to capture that feeling with this collection. I think the warm salmon hues and the sky blues set this mood while our prints and sequin pieces give it a modern edge.

How would you describe the “Miha girl”?

A: The Miha woman is multifaceted. She is intelligent and driven, but also flirty and fun. She is internationally savvy and self assured. Whether she is an artist, stylish corporate professional or stay-at-home mom, there is something on the line for her because it's an attitude, it's not about age, where you live or what you do. 

What are your top three favorite trends currently for spring and summer?

A: I love the return to feminine silhouettes and the intricate laces and the mix of vibrant prints and pastels after fall’s more muted color palette. Miha Spring 2012 is distinctly feminine with both long and short ethereal silhouettes. Part of the collection consists of specially developed lace made in our embroidery factory so it is one of a kind. The lace dresses were handcrafted piece by piece and are really lovely and feminine but you can also see the handcrafted couture details. I also LOVE the desert firefly print with the bright yellow and pink hues it's a show-stopping print!

How do you bridge the gap between staying on-trend and current with designing clothes that are versatile and timeless?

A: That's a great question. While following trends is essential, copying them literally is for fast fashion retailers like H&M. Once the trend is over, so is the piece. While Miha is trend-driven it is not "trendy". I look at a trend and see how it relates to Miha but at its core, the brand will always have its own voice and therefore will be timeless.

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New Brand Spotlight: Maison Scotch

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Launched in 2010 as the women’s counterpart collection to Scotch & Soda, Maison Scotch is all about high-quality, versatile garments that are both timeless and modern.  With the “Scotch brand DNA” running through its veins, Maison Scotch takes old-school basics and updates them with a cool, current vibe that’s totally refreshing.

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New Brand Spotlight: Jack by BB Dakota

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Jack by BB Dakota specializes in taking today’s current trends and making them relatable and accessible. Their clothes have a feminine vibe with a dose of fashion-forward style. The spring line features fresh colors, classic silhouettes and a dash of playful style.  

Check out  Jack by BB Dakota on Zappos.com!

 

 

 

 

 

 

 

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New Brand Spotlight: DEPT

DEPT, women's fashion,women's clothing,women's apparel,new brand spotlight,Launched in Holland in 1996, DEPT has become a reliable and inspiring international fashion brand. Packed with magical moments and global references, the collection aims to evolve fashion and translate it into a conversation that is understood by women of all ages and walks of life.

Their spring collection is immersed with ethnic-inspired prints and flowy silhouettes. Each piece is perfect for that spring vacation or hanging out at a rooftop party.

Check out DEPT Clothing at Zappos.com!

 

 

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New Brand Spotlight: Maggy London

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Taking inspiration from the runway and vintage classics, Maggy London dresses translate trends into wearable pieces for the real woman. Their fun, unique prints, sexy silhouettes and high quality make Maggy London dresses total must-haves for every modern woman’s wardrobe.

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New Brand Spotlight: Graham & Spencer

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Steeped in confident sophistication and effortlessly cool style, the Graham & Spencer collection was created for the adventurous and chic girl.

Jenny Graham and Toni Spencer, designers and creators of the line Velvet, introduced Graham & Spencer in the fall of 2006. This line is focused on upscale, luxurious fabrics done if fresh, modern silhouettes. Check out Graham & Spencer’s easy-to-love styles today!

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New Brand Spotlight: Muse

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With feminine silhouettes and delightful prints, Muse is an apparel company that specializes in trend-right, fashion-forward clothing designs for women.

Founded in 1999, Muse creates clothing for modern women who want to walk into a room and command all the right kind of attention.  For spring 2012, the Muse collection is brimming with bold prints and bright colors for both day and evening. Whether you’re looking for the perfect maxi dress for that daytime wedding, or a sexy date night dress, Muse has you covered.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On the model: Muse Tie Back Neck Halter Maxi Dress

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New Brand Spotlight: Donna Morgan

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Founded in 1994, Donna Morgan rose to fashion fame with their embroidered dresses and bridesmaid dresses. Today, Donna Morgan designs more than that with their line of stylish dresses for women everywhere.

Their line of sophisticated and figure-flattering dresses is inspired by the latest trends while maintaining classic, timeless style. From busy working moms to stylish professionals, Donna Morgan has the dresses that make women look and feel fabulous.