Today, Benetton Group is one of the best known fashion brands in the world. The brand is present in 120 countries with a network of 6,400 stores. Under the guidance of Alessandro Benetton, Chairman of Benetton Group since April 2012, it is more than ever a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

Since its creation in 1965, the history of Benetton is built on innovation—seen in its bright colors, the modernization of the retail outlet, unique production and sales networks, and universal communications that have always been social talking points and aroused cultural debate.

Benetton Group has an identity comprised of color, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of United Colors of Benetton.

Check out the adorably eclectic United Colors of Benetton Kids collection, now available on Zappos.com!

Many would argue that the holiday season is at its most magical and exciting during childhood. And we couldn’t agree more!

That’s why we’ve rounded up some of our top gift picks for the kids on your shopping list this season. From the coolest new shoes to that scooter he’s been wishing for, “Santa” definitely won’t disappoint with these awesome gifts!

Boys': 1. Heelys Swift, 2. Razor Spark DLX Scooter, 3. Burton Kids Minishred Fray Jacket, 4. Stride Rite Lighted Racecar Slippers, 5. Aigle Kids Giboulee Boots, 6. Skechers Kids Luminators Luma Flex

Girls': 7. The North Face Kids Denali Jacket, 8. UGG Kids Dakota, 9. Juicy Couture Kids Striped Sequin Sweater Dress, 10. Western Chief Leopard Camo Rain Boot, 11. Sara's Prints Kids Ruffle Top and Pant Set, 12. Umi Kids Ellise Boots

Fall and winter bring lots of fun things: turning leaves, holidays, pumpkin pies, snow angels… However, it can also bring some not-so-fun stuff like wet, cold, dreary weather. Thankfully, we’ve got tons of jackets and boots by top brands to keep your little ones looking great while staying dry and warm all season long.

Great quality, awesome style, protection from the winter chill… It looks like it’s going to be a FUN season after all!

Here are a few of our recent favorites!:

GIRLS': 1. Minnetonka Kids 3-Layer Fringe Boot, 2. Timberland Kids Maple Candy Boot, 3. Pediped Bella Flex Boot, 4. Patagonia Kids Girls' Sweater, 5. Obermeyer Kids Lighthouse Jacket, 6. Spyder Kids Girls' Ardent Full-Zip Hoodie

BOYS': 7. Hunter Kids Young Hunter Original, 8. UGG Kids Findlay, 9. Western Chief Kids Thomas the Train Rainboot ,10. Columbia Kids Shimmer Me Jacket, 11. Appaman Kids Plaid Fluffy Vest, 12.The North Face Kids Boys' Glacier Sweater

Appaman is inspired by, and named after the childhood companion of founder and designer Harald Husum. While growing up in Norway, Husum befriended a corduroy ape named Appaman. Together they traveled the fields and fjords of their native land, sharing many fantastic adventures. Appaman reflects the whimsical spirit of those youthful times and celebrates the unbreakable bond between a boy and his ape.

Appaman infuses modern Scandinavian design into its collection of fun clothing pieces.  From tees emblazoned with pretty butterflies, to cool hoodies for school, these adorable kids’ clothes have a dose of street cred for the even most style-conscious little ones.

Check out Appaman Kids on Zappos.com!

There's a buzz happening in the kids' clothing world and it's called Toobydoo!

Launched in New York back in 2009, Toobydoo is a mini-lifestyle concept with multiple product categories, including baby, boys, girls and swimwear.

Its modern, urban,sophisticated aesthetic are marked by classic design elements such as stripes, geometric prints and modern silhouettes.

Mirroring the same contemporary style of the BOSS Hugo Boss line, Hugo Boss Kids is designed for stylish, upbeat kids. From casual tees, dressed-up shirts and cool blazers, this mini version of Hugo Boss will definitely set your little guy up to a fashionable start!

Check out Hugo Boss Kids at Zappos.com.

Getting ready for a new season and a new school year means sprucing up those closets—including your little ones’! That’s why we’ve picked a few of our favorites in kids’ clothing to get them on their way to a brand new season with cool new threads!

1. The North Face Kids Girls' Denali Jacket, 2. The North Face Kids Boys' Denali Jacket, 3. Lacoste Boys' Classic Pique Polo Shirt, 4. Volcom Kids Frickin Chino Shorts, 5. Joe's Jeans Kids Printed Legging, 6. True Religion Kids Ricky Baja Jeans, 7. Splendid Littles Florence Stripe Tunic & Legging Set, 8. Fox Kids Fake Diamonds Tee, 9. Roxy Kids Firefly Maxi Dress

Just like in the case of mom and dad’s wardrobe, your little ones are sure to get a lot of mileage out of great quality basics. Splendid Littles makes some of the best basic pieces around—in line with their grown-up counterpart, Splendid. You’ll love the quality fabrics like super-soft pima cotton and cotton blends that keep them cool and comfy through the hot summer.

We’ve rounded up a few of our favorite casual basics from Splendid Littles to build a great foundation for all their summer outfits:

1. Always L/S Wrap (Big Kids), 2. Slim Leggings (Big Kids), 3. Always 1x1 Rib Tank Top (Big Kids), 4. Always Shorts (Toddlers), 5. Always V-Neck Top (Big Kids), 6. Always Cargo Boys' Shorts (Little Kids)