Scarlett Johansson has collaborated with Neff Headwear to co-design the Neff Hope beanies in efforts to raise awareness and funds for City of Hope, one of the nation’s leading cancer research, treatment and education centers.
“Conscious consumerism is definitely something I believe in, and Neff’s platform for giving back seemed like a perfect fit. I helped create this Neff beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments and look cool and be cozy all the while. The beanies are eco friendly too, so they're nice to the earth as well as the wearer,” says Johansson.
For every Neff “Scarlett” Hope beanie sold, Neff will donate a beanie to a cancer patient currently going through treatment (up to 5,000). Buy one, give one. Each beanie will give comfort to someone who needs it the most.