UURMI is a fresh new line of scarves and women’s clothing designed by Parsons graduate . Inspired by her Indian heritage and diverse upbringing, Sumanta founded UURMI (pronounced oor-mee) as a source for modern South Asian-inspired eveningwear.
The success of the collection has allowed UURMI to diversify into scarves, and more recently sportswear, featuring the designer's own photography throughout her travels in India. This unique collection focuses on vibrant prints and rich colors, creating an unparalleled balance between cultures.
Check out the step-by-step on how to rock your UURMI scarf below:
A transplant resident of Los Angeles by way of Chicago, Venius Adams provides a refreshing new look to a fashion classic: the turban. Combining conventional Midwestern style with a West Coast way of life that includes love of sun, surf, and fun in every stitch, her line of hair accessories is truly making waves in the fashion industry. A fashion fanatic, she often envisions her designs during her yoga sessions on the beaches of Malibu, making every design inspired by tranquility and serenity from the land in which she dwells.
Her belief that every woman is a born a goddess, prompted her fashion forward outlook on life to create a product that promotes that inner goddess daily, even on a bad hair day. As a result, the Venius hair accessories collection was created as an option for ladies to find a chic solution to a bad hair day!
Humble beginnings have a way of transforming into so much more. Today, the Venius Collection has taken on a journey of its own, now being represented full force in the yoga Community, as well as the cancer community as a stylish accessory made to assist women in their spiritual journey of transformation across the country. In addition, the Venius hair accessories line has grown to include a selection for men, providing a handsome and stylish alternative to the traditional baseball cap.
Venius’ life mission is to design accessories for women that place their inner goddess on display for the world to see. Motivating women to achieve wonders around the world while looking fabulous is a task she strives to achieve daily. Her love goes into every product with a degree of sincerity seldom seen in today’s fashion world. The Venius brand truly believes in the inner beauty of all people.
Vilma Kere is a Los Angeles-based jewelry designer. Vilma's haute couture and ready-to-wear jewelry cater to women's taste for elegance and comfort.
Born in Durres, Albania, Vilma’s mother was a clothing and jewelry designer. She grew up with a passion to create amazing designs at a very young age. At age 7, Vilma already knew how to bead and make beautiful bracelets and head pieces.
Vilma Kere jewelry is handcrafted using fabric, semi-precious stones and metals. Her reinventing designs and fine details set her apart from the ordinary. Vilma’s high quality, handmade pieces are inspired by her homeland on the Adriatic Sea, her travels to different places, and current home of Los Angeles, California.
Vilma’s bohemian style with a vintage twist is being worn and loved by many from the working mom to young Hollywood. Wearing a piece from the Vilma Kere jewelry collection with a simple t-shirt or dress creates such a fabulous and effortless look.
JLynn Hausmann is a young and talented denim designer who launched a new denim brand called JHaus. Her fresh and progressive brand is steadily gaining attention for its trend-setting styles. Hausmann credits her Midwest roots for the inspiration behind her collection and has developed a style that is uniquely her own. She incorporates Americana motifs in a way that few other designers can.
JLynn attended the University of Nebraska in Lincoln but took the opportunity to study abroad in London and Paris. There she became increasingly exposed to and interested in fashion.
JLynn proceeded to obtain her master’s degree in Business Administration in Arizona.
Raised on a farm and ranch, JLynn grew up with a less-is-more mentality. These genuine Midwest roots inspired JLynn’s use of denim in her designs. Using strong basic fabrics, she is still able to capture a flowing beauty in the designs.
When wearing jeans with embellishments was a major trend, JLynn saw the gratuitous bells and whistles as adulterating the true nature of the fabric. Her designs use denim in a completely different way – employing restraint and achieving beauty through the rugged fabric.
Fearlessly taking the conventional and making it unconventional is what drives JLynn. Her work with JHaus Denim is gaining momentum, as well as critical acclaim, in the industry. Deidre Crawford, Technology Editor of the Fashion Industries Guild, lauded JLynn’s work in California Apparel News: “one of the most innovative creations of the night was a backless stretch-denim dress adorned with chicken wire, created by mid-West designer JLynn Hausmann of JHAUS premium denim.
Described as "fabulous vintage-inspired clothing", Unique Vintage has made a lasting impression on the world of reproduction vintage clothing that would bring an eyebrow raise from one Joan Crawford!
Based in Burbank, California, the online retailer has come a long way. Having started in a garage as a hobby for owner Katie Echeverry, the company has grown into an amazing collection of vintage-touched but ready-to-wear-now pieces. The Unique Vintage brand itself consists of everything from flirty, full-skirted swing dresses to all-around fabulous mid-century looks. With a focus on detail and design, Unique Vintage is leading the way in the "fabulous parade" and hope to carry that baton for many years to come.
Leah Ketcham (left), the co-founder and designer of Krickette, was highly influenced by the vibrant culture of India during a trip she took back in 2009. In awe of the embroidery, color dyeing and block printing, as well as the unique fabrics and beads artistically woven into the material, Leah became passionate about creating a handbag line that reflected the culture of lands so distant, yet near to her heart. Leah developed collections to share with kindred spirits who have a hunger for travel, crafts, and the work of local artisans.
Krickette is respectful of the issues that affect our daily lives as it integrates "green" and organic materials such as natural beads and jute. The brand embraces the local workforce and manufactures some of its products in the garment industry in downtown Los Angeles. This colorful handbag brand seeks to improve the lives of mothers and children by securing its textiles and artisan touches from charitable community groups in foreign lands.
Krickette’s handbag and travel bag collections are timeless and do not fall into a seasonal category. They are to be enjoyed by women around the globe who appreciate fun, chic and leisure-oriented clothing. Krickette’s clients are citizens of the world, with a sense of whimsy and irreverence.
Zappos loves an entrepreneurial spirit. That’s how we came to be in the first place! With our Emerging Designer program, we’ve given up-and-coming designers a platform to showcase their passion and talent on a nationwide scale.
That’s why when Alison, our trend manager, and Karrie, one of our buyers, got approached to be on the show All On The Line, we knew it was the perfect fit. The show guides struggling fashion designers onto the road of commercial success. The aspiring designers get a chance to share their creative vision in a make-or-break presentation to real buyers. With so much at stake, their dreams really are “on the line”.
We had the exciting opportunity to ask Joe Zee, Creative Director of ELLE magazine and host of All on The Line, a few questions. Read on to delve into his lifelong love of fashion and of course get some of his expert advice on what’s hot this season!
What was the biggest influence that motivated you to pursue a career in fashion?
JZ: I loved the visual imagery and the stories that fashion photography told and the general makeup of fashion magazines. I loved how clothes could define your mood and your personality.
As someone who is constantly surrounded by fashion in every facet of your career, where do you personally find the most creative inspiration outside of your normal day-to-day routine? JZ: Mostly pop culture. I am a huge pop culture fanatic and love and am intrigued by things that are immensely popular whether it's books, movies, art or music.
What was the best piece of style advice anyone has ever given you? JZ: To be genuine. Being authentic and exactly who you are has been able to afford me certain opportunities because that's what fashion should ultimately be: a true expression of yourself.
What are your top 5 fashion essentials for this fall (women)? JZ:
*a statement coat *a peplum dress *riding boots *a pantsuit *something in a ‘60s inspired optic print
Which fall/winter trend are you most excited about and why? JZ: Winter White. I think its looks incredibly fresh right now and I love that it shatters the rule of white after Labor Day.
With holiday party season just around the corner, what are some of your party fashion faves? JZ: Festive colors. I love fun colors around the holiday season. It's such a cheery season that wearing something fun makes me smile even more.
If you could have your pick of any super power to have, which would you choose and why? JZ: To be invisible. Sometimes I think it would be fun to just be a fly on the wall and being invisible would allow me to do that.
Alison Callaway, Brooke Rodd, Karrie Meiklereid and Joe Zee
In tonight’s episode of All On The Line, our very own Alison and Karrie evaluate a capsule collection designed exclusively for Zappos by Brooke Rodd. What does Zappos think of her beach-inspired designs? Tune in tonight at 9PM on the Sundance Channel!
And, last but certainly not least: Click HEREfor a chance to win a $1,000 Zappos Gift Card!
A true entrepreneur at heart, Carli Rae was always destined to start her own business from a young age. During her first year of high school, she rebelled against the norms of high school fashion and started her own line of custom tees and accessories with her best friend called Vergamimi & Smith.
After studying apparel design at the University of Wisconsin-Stout and London College of Fashion, the Wisconsin native started Crave as a creative outlet and a way to get her foot into the competitive fashion industry. Taking her love for fashion and sewing along with the inspiration she gained from her semester in London, the young designer was inspired to take Crave to the next level!
After a year of seeing success with Crave in local boutiques and online, Vergamini knew that working in a cubicle or designing under someone else’s name was no longer an option. She was ready to venture out with her own brand for good.
Crave by Carli Rae Vergaminihandbags use fun and eclectic resources such as up-cycled leather, vintage findings as well as fabrics fresh from the bolt. Using a handmade process, each Crave handbag is designed to be truly one of a kind!