It's the day before Thanksgiving, a day notorious for being the year's busiest and oftentimes most stressful travel day. To help spread some holiday cheer, Zappos decided to team up with our friends at Jet Blue Airways to deliver a little surprise and delight to a few unsuspecting travelers!
Watch what happens when we bring back last year's "Baggage Claim Game"--the new and improved version-- to some Jet Blue passangers at JFK's Terminal 5!
“After a successful baggage claim experience last year in the Houston airport (IAH), we wanted to make this year’s surprise activation bigger and better,” said Catherine Cook, PR manager at Zappos.com. “We were very excited to partner with a fun and customer-service centric brand like JetBlue, to deliver an above-and-beyond experience for travelers. In addition to the opportunity to wow these customers, we wanted to remind them that we are here for all their holiday shopping needs with fast and free shipping, 365-day free returns and a customer service team at the ready 24-7.”
In an effort to brighten the day for all this Thanksgiving, both brands also provided support to those unable to travel and spend the holiday with loved ones. JetBlue and Zappos dedicated ‘Give Thanks’ panels on the baggage claim game to community-oriented charities within each of their hometowns; enabling customers to give back this holiday. Donations included meals to Feeding America and children’s toys to the Boys & Girls Clubs of Southern Nevada!
The Happiest Travel Day was made possible by JetBlue’s TrueBlue loyalty program and Getaways and the following partners: 1-800-FLOWERS, Dunkin’ Donuts, Feeding America, Boys & Girls Clubs of Southern Nevada and Zappos merchandise partners.