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Fresh Picks: Summer Denim Shorts

Aside from ice-cold lemonades, one of the things we seem to always reach for on those scorching summer days is denim shorts. It’s a good thing there are so many shorts trends worth showing off this season, from dip dye treatments to novelty prints to classic dark denim shorts.

There are an infinite number of possibilities when it comes to showing some leg this summer!

Check out some of our recent favorites in denim shorts:

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1. Free People Tulum Embroidered Shorts

2. Hudson Hampton Cuffed Shorts in Chelsea Pink

3. Joe's Jeans Vintage Reserve Baggy Shorts

4. True Religion Jayde Boyfriend Shorts

5. True Religion Stella Knee Crop Skinny Shorts

6. Big Star Lemy Low-rise Cutoff Shorts

7. Joe's Jeans Trouser Easy Shorts

8. 7 for All Mankind Pleated Shorts

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New Brand Spotlight: Siwy

new brand spotlight, siwy, siwy jeans, siwy denim, NYC, NYC style, jeans, denim shop, Zappos Denim Shop, premium denim, women's denim, women's jeans, fashion denimLaunched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

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Fresh Picks: Back-to-Basics Denim

One of the most essential foundations to any wardrobe is great-fitting basic jeans. These versatile closet superstars can be worn in tons of different outfits—from the most casual days with a white tee, to nights out with a sexy sheer blouse. The possibilities are endless!

Below are three of our must-have fits for every body type, along with the easiest-to-wear washes: standard blues (darker washes for dressier looks, lighter washes for daytime looks) and of course, basic black.

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You can wear bootcut jeans with all sorts of shoes- from high heels to flip flops- depending on the length of the inseam. If your legs are on the shorter side, be wary of flares that are too wide, as they can make your legs look shorter. Opt for a slight flair below the knee and a close fit at the thighs.

1. Joe's Jeans Petite Provocateur in Quinn, 2. Hudson Signature Bootcut in Hackney, 3. 7 For All Mankind "A" Pocket Flare in Natural Water Blue

Straight leg:

These are a great halfway point between bootcuts and skinny jeans. Straight leg jeans lengthen the look of the leg, especially when worn with heels! We also love these with ballet flats. Just make sure the length of the inseam is to where it doesn’t gather at the bottom—this can make the jeans look sloppy.

4. Mavi Jeans Annie Low-Rise Straight in Rinse Brushed Nolita, 5. 7 For All Mankind Straight Leg in Los Angeles Dark, 6. Joe's Jeans The Cigarette Straight Leg in Roxalana


Contrary to popular belief, almost any body type can wear skinny jeans. Just pay attention to the fit, particularly the level of stretch. Picking a darker wash can also give the illusion of a slimmer leg. If you’re on the petite side, pick a skinny jean with a mid to high rise to lengthen the look of your legs.

Inseam is also super important when picking skinny jeans. You want the hem to hit at or slightly above the ankle—unless you are doing a cropped skinny, in which case, you can go a little bit higher.

7. DL1961 Emma Legging in Arrow, 8. Levi's Petite Legging in Smooth Black, 9. Joe's Jeans Vintage Reserve "The Highwater" in Jess

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An Exclusive Interview with Ali Fatourechi of Genetic Denim

Ali Fatourechi certainly knows jeans. We caught up with the Genetic Denim founder and creative director and got the scoop on what inspires him as well what it means to have his own denim brand.

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New Brand Spotlight: Genetic Denim

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Launched in 2006, Los Angeles-based Genetic Denim is centered on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women's denim needs.

For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.


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Paige Denim Spring 2012

This spring, Paige Denim is all about bringing out your fun side. Whether it’s with colored denim, cropped jeans or printed denim, this season’s Paige styles are delightfully on-trend yet wearable.

Check out this behind-the-scenes look at their Spring 2012 campaign in which Paige Adams –Geller talks about the premium denim brand’s design inspiration.