PUMA transformed their latest lifestyle campaign into a Social Club on wheels with The PUMA Social Truck.  Playing off the food truck phenomenon, minus the greasy fries and empty calories,  the 28-foot PUMA Social Truck is the latest iteration of the popular PUMA Social Club concept that the brand has brought to life in cities across the US and internationally including NYC, LA, Park City, Berlin, Paris and Abu Dhabi.

The PUMA Social Truck takes cues from the brand’s lifestyle campaign and celebrates the spirit of competition, social games and good old fashioned play.  The Truck includes social games like ping-pong, foosball, mini air hockey and darts; a DJ Booth; custom tee press; and photobooth along with room for local fun and games activations depending on where the fork in the road takes them.

The Social Truck is making its way across the US, so be on the look out!

PUMA^® Social, known for empowering late night after-hours athletes throughout the world, recently launched their first short film. It captures and shares the spirit of fun, energetic late night activities and competitive bar-sport warriors. The film sets out to inspire the millennial generation to break free from the confines of reality TV and go out and create their own stories. Because after all, the night deserves to be played, not watched.