For the first ever Lucky FABB West (Fashion and Beauty Blogger Conference), Zappos.com hosted the House of Zappos inside the historic Marion Davies Estate in lovely Santa Monica.
The conference took place at the Annenberg Community Beach House right next to the Marion Davies House where fashion and beauty bloggers from the West coast and all over enjoyed a great beachside view.
There were great panels throughout the day with speakers that included such big names as Jessica Alba (for the Honor Company), Elizabeth Banks of “The Hunger Games”, and designer Zac Posen.
Bloggers and guests experienced the House of Zappos and its two themed rooms. There was a floral room and a safari-inspired “Where the Wild Things Are” room. Each section was filled with specially-curated products available on Zappos.com! Yes, we even featured Spirit Hoods!
Inside the House of Zappos, attendees got to take photos, attend special workshop sessions with designers Paige Adams-Geller and Cynthia Vincent, and create a personalized animated video to share on Facebook or Twitter.
We capped off the day with a beachside cocktail hour and a live musical performance by A Fine Frenzy.
A huge THANK YOU to all the bloggers who hung out with us in the House of Zappos! We hope you had a great time!
More coverage from Lucky FABB West coming soon. Stay tuned!