Paddling forward to give back. OluKai is a brand that is deeply grounded to the ocean and the culture, history and community that surrounds it. This spring, OluKai held their interpretation of the traditional Hawaiian celebration, the Ho’olaule’a, on Maui’s north shore. The event blends elite competition with family-friendly cultural activities. They also gathered some of the world’s best SUP (stand-up paddle) and outrigger canoe paddlers to race the legendary 8-mile Maliko downward run.

The OluKai Ho’olaule’a is truly a celebration and expression of gratitude, inspired by the strong tradition of giving back in the Polynesian culture.

2012 OluKai Ho'olaule'a from OluKai on Vimeo.