5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!


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Kids' Back-to-School Clothes & Backpacks

Your kids may still be basking in summertime bliss, but August is upon us and it’s a great time to start that back-to-school wardrobe shopping. Whether you’re looking for versatile kids’ separates, stylish fall fashions or uniform-compliant clothing, we’ve got the styles you want from the kids’ brands you know and love!

With so many great new styles arriving daily and our free next business day shipping and returns on all clothing, back-to-school shopping just got a lot more convenient—leaving you more time to enjoy the rest of the summer!

P.S. Don’t forget their backpacks! Check our cool new styles from brands like JanSport, Herschel Supply Co. & much more!

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1. Tommy Hilfiger Kids School Girl Blazer

2. Splendid Littles Knit French Terry Jegging

3. Roxy Kids Floating Heart Knit Top

4. Tommy Hilfiger Kids Hi-Low Polo

5. Levi’s® Kids Shimmering Sands Bermuda

6. Roxy Kids TW Paddle Sweatpants

7. Fjällräven Kånken Mini

8. Nike Young Athletes Classic Base Backpack

9. Roxy “Shadow Swell” Printed Backpack


1. Under Armour Kids “Dynamism” Long-sleeved Tee

2. Lacoste Kids Striped V-Neck Tee

3. Volcom Kids “Frickin Modern” Stretch Shorts

4. Levi’s® Kids 513™ Slim Straight Jeans

5. Tommy Hilfiger Kids Academy Chino Pant

6. Tommy Hilfiger Kids Clark Polo

7. Burton “Youth Day” Hiker

8. JanSport Right Pack 

9. Herschel Supply Co. “Settlement” Youth



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Labor Day Weekend Picks

It’s the one last summer hurrah before you dive in to the new school year. Make the long Labor Day weekend count with new clothes, shoes and accessories from our Rideshop brands! End the summer right with laid-back style that transitions perfectly into fall.

Check out some of our current faves:

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1. Volcom "Lost Days" Top

2. Neff "Geraldy" Premium Tee

3. Hurley "Arlington" Shoulder Bag

4. Sanuk "Chiba" Men's

5. House of Marley "Bag of Riddim" w/ Bluetooth

6. Vans Authentic Core Classic

7. Billabong "Valley Dayz" Shorts

8. O'Neill "Delta" Walkshort

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Back-to-School Picks from Fox

As another summer break comes to a close, the impending dread of school morning routines doesn’t have to cramp your style! Take this opportunity to show of your “new school year swagger” with a few of our favorite back-to-school picks from Fox.

With style this cool, there’s no need to dread school-day mornings!

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1. Fox "Prestigious" Henley

2. Fox "Uplift" Pullover Hoodie

3. Fox "Riktor" Zip Front Fleece

4. Fox "Zero Excess" Premium Tee

5. Fox "Fallout" Knit Hoodie

6. Fox "Ripper" Backpack

7. Fox "Enhance" Backpack

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Our Top Picks for Fall/ Back-to-School Clothing

Getting ready for a new season and a new school year means sprucing up those closets—including your little ones’! That’s why we’ve picked a few of our favorites in kids’ clothing to get them on their way to a brand new season with cool new threads!

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1. The North Face Kids Girls' Denali Jacket, 2. The North Face Kids Boys' Denali Jacket, 3. Lacoste Boys' Classic Pique Polo Shirt, 4. Volcom Kids Frickin Chino Shorts, 5. Joe's Jeans Kids Printed Legging, 6. True Religion Kids Ricky Baja Jeans, 7. Splendid Littles Florence Stripe Tunic & Legging Set, 8. Fox Kids Fake Diamonds Tee, 9. Roxy Kids Firefly Maxi Dress