Instead of waiting around for the void in curves-friendly jeans to be filled in the premium denim market, Cookie Johnson, wife of sports legend Magic Johnson, decided to create a brand that catered to women with her body type. Then CJ by Cookie Johnson was born.

 This American-made premium denim line has truly catapulted itself as a “one to watch” with their confidence-boosting fits and on-trend designs.

Our team visited Cookie Johnson in the CJ by Cookie Johnson showroom in L.A. to get the designer’s take on what makes this denim line so special:

Ali Fatourechi certainly knows jeans. We caught up with the Genetic Denim founder and creative director and got the scoop on what inspires him as well what it means to have his own denim brand.