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Zappos.com Launches Fashion Management System; Finally, There's a Way to Keep Men from Wearing Socks & Sandals Together!

                                  Exclusive Technology Helps Keep Couples Together

HENDERSON, NV – April 1, 2013 – This morning Zappos.com announced the launch of a new Fashion Management System (FMS) which will notify customers when sock/sandal combinations are added to their shopping carts, blocking them from making a purchase. Zappos conducted numerous focus groups and learned that an overwhelming 93% of men who wear socks-with-sandals are less attractive to their spouses.

“We’ve all experienced this travesty, and as a service company, we felt it was our responsibility to save the world from this fashion epidemic,” says Chris Peake, head of Zappos Product Development. “There’s still a lot of work to be done, but the war on socks-with-sandals is worth fighting.”

While in beta, the FMS is available to customers whose cumulative lifetime spend on the Zappos.com website exceeds $1 million. To sweeten the deal, Zappos CEO Tony Hsieh has offered a free awkward dancing llama from his personal collection on a first come, first serve basis to FMS users who make a purchase today.

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Introducing: PinPointing

PinPointing is the newest way to discover Zappos products based on a Pinterest user’s pins! Look up any Pinterest username and check out the breadth of fun products we think that user will love based on their pins and boards. If you’re digging what you see, you can pin them directly to your Pinterest boards. Or if you find yourself feeling like pinning won’t satisfy your shopping bug, go ahead and check out the product details and other similar products.

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Stumped on what to get your friend for their birthday? Search for your buddy’s Pinterest username and we’ll show you products your friend might like. Imagine their bewilderment as they unwrap their gift revealing that special something that reflects their unique style perfectly!

So how do we do this? For each Pinterest user, we look at their pin descriptions and board names. We then match the keywords with hundreds of thousands of Zappos products and show you the products with a common theme. If you pinned a neon purse, we may recommend other neon products you might like. If you have a board called My Future Wedding, we’ll show you the perfect dresses and accessories for that special occasion.

What are you waiting for? It’s time for some pinteresting discoveries. Start pinning and exploring now! START PINPOINTING!