The Spring ’13 campaign for comfort-fashion footwear brand, Rockport embodies that sense of freedom quite perfectly.
Their “Lightness” campaign showcases how lightweight and flexible footwear allows consumers to Do More, Be More and Live More. The cornerstone of this campaign is a short documentary video that shows the brand’s commitment to sleek, metropolitan style and lightweight, all-day comfort—in a gravity-defying and captivating way:
Rockport believes in stylish shoes that allow you to move about freely through your day in lightweight comfort, allowing you to lead a more active life. Through constant research and development in the lightweight category, along with the fusion of sports technology and style, Rockport continues to be a true leader in this category. It is their mission, to consistently drive research to bring some of the most lightweight shoes available to the market.