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New Brand Spotlight: Super Eyewear

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SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color gradiations, which has generated a big trend starting in 2007. Super is the first brand to produce a complete range of fashion sunglasses combining these characteristics together with a very high quality manufacturing process.

SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions.

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Resort/ Holiday Vacation Picks from Maui Jim

Whether it’s on the sunny shores of Hawaii or poolside on that well-deserved winter getaway, Maui Jim sunglasses are vacation essentials you don’t want to be without! They’re perfect for active lifestyles without compromising great style. Put on a pair this winter and see Maui Jim difference for yourself. They even make great holiday presents!

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Women's: 1. Maui Jim Baby Beach Polarized*, 2. Maui Jim Pearl City Polarized, 3. Maui Jim Blue Water Polarized

Men's: 4. Maui Jim Dorado Polarized, 5. Maui Jim Lighthouse (Unisex)Polarized, 6. Maui Jim  Waimea Canyon Polarized


*Maui Jim's PolarizedPlus2® lens technology reduces 100% of harmful UV rays and cuts 99.9% of glare from above, below and behind each lens. Maui Jim is the only sunglass company whose lenses have up to nine layers of protection,  including color-enhancing components that heighten definition and produce noticeably truer, more vivid colors.

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Soak up the Sun with Maui Jim

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For some, it’s about being seen in their sunglasses. Maui Jim believes it’s also about WHAT you see. That’s why they make shades that deliver on both performance and fashion.

Take the Maui Jim “Mavericks” for instance; this modern aviator frame has the most advanced lens technology available for all-day comfort in one timelessly stylish package. It’s the kind of sunglasses you will want to wear every single day.

For the on-the-go types, we love the Maui Jim “Surf Rider”. It features patented PolarizedPlus2® lenses that virtually eliminate all glare and 100% of harmful UV rays—perfect for catching a wave, driving to work, and everything in between!

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Fresh Picks: Stylish Sunglasses

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The perfect pair of glasses is to a summer wardrobe as a frame is to a picture; it just ties everything all together. We love using sunglasses as sort of a punctuation to our outfits, giving them that added flair.

Take a little liberty in picking shades that have some personality! Bold eyewear can do wonders for your style repertoire.

Here are just some of our favorite stylish shades that are brimming with personality:

1. Smith Optics I Ski Edition: The modern-meet-retro feel of these sunglasses are perfect for both guys and gals.

2. Ray-Ban Boyfriend: These sleek shades are large and in charge!

3. Lilly Pulitzer Spritzer: These retro-style readers fully embrace the whole cat-eye look that’s so hot for any season. Plus, we adore the floral print accent on the sides!

4. Lucky Brand Aurora: The oversized 1960s design lends itself to all your boho-inspired ensembles.

5. Betsey Johnson BJ 216: A pop of animal print gives these sunglasses an edgy feel.

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What's Hot in Summer Shades

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Perhaps the most essential of all summer accessories, sunglasses are an easy way to infuse style into your entire wardrobe this season. Not only do these can’t-live-without accessories protect your eyes from the harsh summer sun, they’re a great way to update your look with minimal effort.

Here are some of our favorite sunglasses trends to look out for this summer:

Metal-rimmed aviators: This classic shape is the way to go if you want something that’s universally flattering and versatile. The Ralph RA 4076 is a great update to this style with its colored arms.

Pop colors: A pair of brightly-colored shades really keeps the focal point on your face! Check out the Ray-Ban Cats 5000.

Cat-eye frames: Taking its inspiration from retro sunglasses, these are a fashionista favorite, and for good reason! They’re super fun and whimsical. Check out the BJ268 by Betsey Johnson.

Oversized frames: No matter what the season, large sunglasses are always ultra chic. The Maui Jim Lani in Tokyo Tortoise/Maui Rose is such a classic choice. The tortoiseshell color is great year-round.

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New To Zappos: RAEN Optics Sunglasses

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RAEN Optics is an independent eyewear brand driven by classic, timeless design. Bridging the gap between performance and fashion sunglasses, RAEN Optics strives to give their styles an effortless wearability without sacrificing aesthetics. RAEN Optics sunglasses have developed a stylish cult following for their classic-meets-modern sensibility. There’s nothing pretentious about these sunglasses; their style and function are one cohesive unit.

RAEN Optics pays homage to the iconic styles of past decades while keeping a decidedly fresh approach to eyewear. Their versatile styles are both timeless and of-the-moment, simple yet relevant. RAEN sunglasses have been featured in both fashion and lifestyle magazines around the globe. Their attention to detail and quality has become a benchmark for this fresh eyewear brand that's worn by musicians, celebrities and style-conscious people.

Check out the effortless style of the entire RAEN Optics collection for yourself!


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DVF Eyewear For The Independent Woman

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Built on the idea that women can be both feminine and independent, DVF has grown into a global luxury lifestyle brand with a complete collection of ready-to-wear, swim, accessories, handbags, shoes, and even luggage, all the while staying true to its core values. Before you take your Spring vacation, make sure you pack a hot pair of DVF sunglasses. Make a strong statement with the sassy DVF504S sunglasses from DVF. The metallic knot detail at the hinges accents gorgeous gradient plastic lenses with 100% UV protection. Your new shades come in a signature protective case too. Accessorize with DVF eyewear from

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Outdoor Playlists for Your iPod: These Songs Are so Bright, You Gotta Wear Shades (And Earbuds)

No other piece of gear represents the outdoors better than a good pair of sunglasses , which protect your eyes from the glare of the fresh powder on the slopes and that also keep your retinas from burning on the beach. Because the hot summer weather is here, slip on your favorite pair of shades while listening to these sunglass-inspired tunes on your iPod:

Sunglasses at Night” (Written and performed by Corey Hart)
The first single released off his debut album “First Offense,” this was one of the most memorable techno love songs from the 1980’s. According to several reports, though, Hart originally wrote “Sunglasses at Night” about a futuristic society where everyone had to wear their shades after dark. To make it more commercial, he was asked to change the lyrics.

“The Future’s So Bright, I Gotta Wear Shades” (Performed by Timbuk 3)
This high-energy song came off “Greetings from Timbuk 3,” the debut album of the group formed by Barbara and Pat MacDonald. The lyrics are told from the perspective of a nuclear science student, who is blinded by his massive earnings potential. Pat MacDonald had said, though, that the song contained a grimmer message about the threat of nuclear destruction.

“Cheap Sunglasses” (Performed by ZZ Top)
Definitely an 80’s tune, this ZZ Top song celebrates the glories of cheap eyewear, no matter if they help ease a painful hangover or accentuate the beauty of a pretty girl.

“Shades”(Sung by Dean Martin)
No list of sunglass songs is complete without one from Dean Martin, a member of the famous “Rat Pack” during the 1960’s. Dino sang this romantic ballad about a brokenhearted man who hides his teary eyes behind dark glasses, but nothing can truly hide the pain he’s feeling.

“Drivin’ into the Sun” (Performed by Sherrie Austin)
More of a love song than a warning about sunshine slowdowns on the highway, Austin sings of a love so powerful that it is as bright as driving into the sun without shades. She also warns listeners that the light will fade, though, on even the most powerful love.