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Sole Technology Unveils New Earth-Friendly HQ!

Here at Zappos, we’ve been making daily strides to become a more eco-conscious company as we get ready for the big move to our new Downtown Las Vegas headquarters this fall. So when we see other companies make real efforts towards becoming more sustainable, we naturally take notice!

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Recently, Sole Technology, manufacturers of three of our Rideshop brands, etnies, Emerica and thirtytwo, made a huge leap for its commitment to the environment by unveiling their new eco-friendly European headquarters building in Amsterdam. Sole Technology believes that this new sustainably-designed building will make a dramatic impact in lightening the company’s overall carbon footprint.

The company is definitely committed to accomplish their goal of becoming carbon neutral by 2020. Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building.

Because of all their efforts, the new Sole Technology building’s energy consumption is said to be up to 60% less than that of comparable buildings! Now that’s a change we can get behind.

Way to go Sole Technology!

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New Brand Spotlight: BULA

BULA,BULA accessories,BULA beanies,BULA hats, New Brand Spotlight, snowboard,ski,snowboarding.skiing,snow hats, Bula, a Fijian expression meaning “Life, Health, Happiness,” is also the brand name for the premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. BULA’s design team comes from a storied background within the industry with strong roots to snowboard, ski, and beach culture. These bonds produce bold and functional designs for use in all your outdoor activities.

BULA’s motto, “Living the Good Life,” permeates all that they do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price.

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Look Fresh With Forum Gear On Your Next Shredventure

forum, rideshop, snow, snowboarding, shred, mens, bindings, snowboard, jacket, gear

Forum Snowboards is one of the most well-recognized and respected brands in the snowboarding industry today. As Forum Snowboards celebrates ten years on-snow one thing stays consistent, relying heavily upon their team of world class pro riders for invaluable on-snow performance feedback. This season they also made their Forum high-performance boot range lighter, smaller and more comfortable than anything in their class.

Forum Snowboards prides itself in being a leader of innovative Forum boots, Forum hoodies, Forum bindings and fitting you in everything you need for a day on and off the slopes. Forum Snowboards is geared toward raising the bar for snowboard equipment, now it's up to the other companies if they can keep up.

Fully loaded and built for nothing less than adventure, the Forum Holy Moly 155 is ready for any trick in the book. The Combo Platter profile combines the pop, edge grip and stability of the camber with the forgiving and playful ride of the rocker. This completely new profile has 3.75cm wide platters running 25cm along each edge, located just under the toes and heels of your feet. By lifting the edges up off the snow 2mm in those key areas, the board has a less catchy feel but still maintains smooth grip and control when you put it on edge. This profile is rounded out by a powerful nose and tail for big takeoffs and landings. The Holy Moly 155 sports Really Light Core (he lightest, strongest, and poppiest core. Built using 64% sustainable lightweight wood with beech inlays to beef up underfoot stability and add a bit more spring), Light Triax™ with Carbon (xtra spring and tip-to-tail response was added by layering this strips of carbon fiber over the Light Triax laminate) and Swinger's Club technology (makes the board spin faster and float with less effort).  Add on the Forum Republic bindings and you’ll be pounding the slopes with your bros in no time.

Before you head out on your shred weekend, pick up the Forum Giard Jacket to keep your style as fresh as the powder on the mountain. The DWR-treated shell repels moisture while the zippered underarms give you extra ventilation. If any company is committed to the integrity, thrill and perseverance of the ride, it's Forum Snowboards. Not only does it show in the highest quality of snowboard boots and bindings, it shows when you hit the mountain. Let Forum Snowboards be the one you choose, from start to finish. Get your gear on at the Rideshop on

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SPY Optics Zed And Trevor Are The Clever Goggles This Season

spy optics, zed, trevor, snowboarding, snowboard, snow, shredded_jeans

SPY Optics holds it down when it comes to shredding goggles. Their attention to detail and evolving technology makes SPY Optics one of the industry's top brands. The Zed design is armored to absorb brutal back country punishment and the retro-inspired design of the Trevor will have shredheads thrilled this season. Continuing on our trend of rolling out SPY Optics' new videos for your viewing pleasure, check out what the SPY Optics team has to say about the Zed and Trevor goggles:

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Gnarly New Stuff From Gnu

snowboarding, bindings, snow, snowboard, shred, powder, action sports, extreme

Based out of Carlsborg, Washington, snowboarders at Gnu have been carefully hand building high performance snowboards for the past twenty-five years. The nearby Olympic and Cascade Mountain Ranges gives them ample opportunity to try out their latest innovations. "We Build Our Own Damn Boards" isn't just a slogan for Gnu snowboards; it's a way of life.

Manufactured by Mervin Manufacturing, which is the longest running and last major snowboard factory in the USA, Gnu snowboards continue to keep its pulse close to the snowboarding community. And since Mervin’s "build, ride, refine" philosophy has created many important developments in snowboard evolution. The use of sidecuts to create edgehold and turning ability were first introduced by snowboard pioneer Mike Olson. The latest technology has been the creation of the Magne-Traction that makes snowboards easier to ride and improves overall performance. Their Banana technology continues to create better rocker control, tip-to-tail contact and improved gripping so the snowboarder controls the ice and not the other way around.

Gnu continues to move forward to be the leading snowboard company with a clean environmental conscience. Do your part for the environment and for your snowboarding career - get some Gnu gear at the Rideshop before your next snow trip.

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Score All Tens With thirtytwo Snowboard Footwear

thirtytwo, snowboarding, footwear, snow, snowboard, shred, powder, action sports, extreme

Since 1995, thirtytwo has been pushing snowboard footwear technology to the next level. With the passionate thirtytwo team leading the way in product development, there is a perfect thirtytwo boot for all types of terrain from city handrails to powder days in the backcountry. Rider owned and rider driven since day one, thirtytwo provides the most authentic high-quality, lightweight, 100% heat moldable boots on the market.

Get inspired to hit the backcountry and rails with the JP Prospect by thirtytwo. These boots were designed by JP Walker and their lightweight and easy flex will have you riding like pro. Articulating Cuff has an advanced shell construction that creates a high-performing, smooth-flexing boot that is easier to lace and more durable. There is also less shell distortion, resulting in consistent heel hold through the full flex range. A 3-D Molded Tongue surrounds your foot for easier lacing, improved fit and heel hold. This design allows for a much less stiff boot and much for flexibility and improved response.

If you’re looking for a little funkier design, the Lashed boot by thirtytwo offers the best in overall lightweight design, comfort and durability, so get yourself a pair and ride like a champion. Don’t worry lady shredders, thirtytwo definitely hasn’t forgotten about you. The STW Boa 2011 by thirtytwo will guarantee a comfortable, lightweight boot designed to easily get in and out of. The Boa™ lacing system lets you loosen and tighten the laces with incredible ease. Pop the lock to loosen the laces, pop it back in and twist the lock to tighten them again. It's that easy.

There is no shortage of snow gear in our Rideshop on Head over and get all your snow accessories before you seek out the perfect powder this Winter.

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SPY Optics Keeps Your Eyes Covered All Season

The guys at Spy Optics have put together videos of each of their new goggles this season that we’ll be releasing over the next couple of weeks. Spy Optic, Inc. (SPY) is based in north county San Diego, just minutes from perfect surf, legendary skate parks, and a short drive to the mountains. Taking advantage of their location, Spy Optic employees regularly surf, skate, wakeboard, motocross, mountain bike, and snowboard. They are the ultimate free-spirited company, mixing assorted eclectic organic and technological elements of design with action sports and pop culture. Spy Optic invests heavily in research and development and regularly develops technical product with action sports' best athletes. Spy Optic's strategic commitment to technology is unparalleled.

spy, snowboarding, action sports, goggles, snow, powder, shred, snowboardThe Soldier is the newest addition to the Spy snow-goggle line. It's loaded with features like Spy Optic's patented Scoop® Ventilation System, moisture-wicking Dri-Force™ fleece, a flexible polyurethane frame, and an advanced dual ARC™ spherical lens system to eliminate tunnel vision. The Soldier packs an arsenal of 100% UV Protection, Outflow Venting System, Dual ARC Spherical anti-fog/anti-scratch lens, dual-adjustment silicone-ribbon strap and ergonomic Isotron foam with moisture-wicking Dri-Force fleece. Also, the Soldier goggles are totally helmet compatible. Check out the video below:

spy, snowboarding, action sports, goggles, snow, powder, shred, snowboardGet some work done on the hill with the powder-pounding design of the Bias from Spy Optic. The flexible polyurethane frame was designed specifically for smaller faces. Enjoy the Triple Layer Isotron™ face foam with moisture-wicking Dri-Force™ fleece, Scoop® Ventilation System, Six-base spherical Gemini™ lens and 100% UV protection. Coming in at just 5 ounces, the Bias will make you feel like you aren't wearing goggles at all. See what the Spy Optic crew have to say about the Bias below:


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World Snowboarding Championships Will Be In Norway

snowboarding, world snowboarding championships, norway, oslo, snow, shaun white, skiing, snowboard, skateboarding, ski, halfpipe, winter, mountainboarding, powder

When Tryvann Vinterpark resort opens for the World Snowboarding Championships in Oslow, Norway in the winter of 2012 it will be sporting a huge expansion that just got approved by the Norwegian government. Norway is getting behind the competition that will surely attract the sports’ best men and women from around the world. Oslo is pumping over 20-million Euro into the project that will be the very first World Snowboarding Championship. TTR founder and pro-snowboarder Terje Haakonsen said that the event was developed with the athletes in mind to become a cornerstone for the sport. You can get more info on the event at and if you are planning on entering the competition or attending, make sure you get all of the essentials in the Rideshop on