Exclusive Technology Helps Keep Couples Together
HENDERSON, NV – April 1, 2013 – This morning Zappos.com announced the launch of a new Fashion Management System (FMS) which will notify customers when sock/sandal combinations are added to their shopping carts, blocking them from making a purchase. Zappos conducted numerous focus groups and learned that an overwhelming 93% of men who wear socks-with-sandals are less attractive to their spouses.
“We’ve all experienced this travesty, and as a service company, we felt it was our responsibility to save the world from this fashion epidemic,” says Chris Peake, head of Zappos Product Development. “There’s still a lot of work to be done, but the war on socks-with-sandals is worth fighting.”
While in beta, the FMS is available to customers whose cumulative lifetime spend on the Zappos.com website exceeds $1 million. To sweeten the deal, Zappos CEO Tony Hsieh has offered a free awkward dancing llama from his personal collection on a first come, first serve basis to FMS users who make a purchase today.