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Designer Picks: Shoshanna Gruss

We recently caught up with swimwear and fashion maven Shoshanna Gruss to get the scoop on her favorite pieces from her Shoshanna swimwear line as well as some tips on how to look and feel fabulous in your swimsuits all season long!

Read on to see a few of her summer faves:

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1. Shoshanna "Portland Paisley" Beaded One Piece

2. Shoshanna "Emery Mills" Ruffle One Piece

3. Shoshanna Solid Twist Bandeau Bikini Top

4. Shoshanna Solid Loop Bikini Brief

5. Shoshanna "Occitan Ikat" Twist Bandeau Bikini Top

6. Shoshanna "Occitan Ikat" Shirred Bikini Brief

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Bikini Season is Almost Here!

Memorial Day weekend is fast approaching and that means two things: summer is just around the corner AND bikini season is in full swing! Whether you’re looking for a sexy string bikini or something a little more athletic, we’ve got the perfect bikini sets and separates for YOUR body type in tons of prints & colors to choose from.

Below are just some of our latest bikini sets to get you prepped and revved up for the season!

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1. Christin Michaels “Estela” High Waist Bikini

 

2. Juicy Couture Gauze Bandeau & Retro Pant Set

 

3. Gabriella Rocha “Jordan” Swimsuit

 

4. PUMA “Ferrari” Bikini

 

5. Gabriella Rocha “Maddison” Swimsuit

 

6. Gabriella Rocha “Alika” Triangle Bikini

 

SHOP BIKINIS >>

SHOP JUNIORS SWIM >>

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Here’s what makes 8 great...

Because 7 is too few and 9 is too many! It’s that simple! Here’s a quick list of all the basics you need if you plan on sporting around the water this spring.

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Hydration Pack: CamelBak Mini M.U.L.E. 50 oz

 

Sunglasses: Ray-Ban Original Wayfarer

 

Water Shoes: Keen Newport H2 Sandal

 

Lip Balm with SPF: Supergoop Mintfusion Lipbalm

 

Hair Care: Phyto Plage L'Original Protective Beach Spray

 

Travel/Beach Tote:  LeSportsac Travel Tote

 

Board Shorts: Hurley One & Only Blockade Board Shorts

 

Tankini Top: Lole"Argentina" Tankini Top

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The Perfect Fit: Swimwear for Different Body Types

Let’s face it, swimsuit shopping isn’t exactly on most people’s top five list of favorite things to do. It often involves a lot of guesswork, dressing rooms with less-than-flattering lighting, and that nagging voice inside that keeps saying: “I should hit the gym more…”

But no need to have a swimsuit-season meltdown! The most important thing to keep in mind when finding the right swimsuit is FIT. Focusing on styles that work well with YOUR body type (not the Photoshopped model in the catalog!) can mean the difference between a meltdown and easy-breezy & fun swimsuit shopping!

Our swimwear buyers have handpicked a few stellar examples below of the most flattering types of swimwear for specific body types to make swimwear shopping a breeze.

Don’t forget that all of our swimwear receives FREE next business day shipping + FRRE return shipping, too! Now you can take the swimsuit shop in the comfort of your own room. Easier than you thought, huh? Let's get started:

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Athletic Build: For women who don’t have too much in the curves department (i.e. no hips, broader shoulders), a two-piece bikini is generally more flattering because it breaks up the straight line of your body. A lower-waisted bottom also accentuates your widest part, while fringe and ruffles add more volume and femininity where you want it.  

TYR Crosscut Fit Workout Solid Bikini Set 

L*Space Dolly Fringe Bandeau & Novelties Hanki Panki Bitsy Bottom

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Pear-Shaped: If you’ve got a fuller lower half, a fold-over bottom or something that’s cinched and adjustable on the sides gives your curves more room to move! If you’re going for a print at the bottom, make sure to balance it out with a print up top.

Vintage-style high-waisted bottoms are also great for giving a fuller backside more coverage. Plus, they’re super flirty and cute!

Badgley Mischka Maya Triangle Bra & Adjustable Brief

Seafolly Bella Rose Bandeau Bustier & High-Waisted Pant

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Apple-Shaped: Ruching is your best friend when it comes to camouflaging a larger tummy. Find swimsuits that accentuate your bust and show a clear separation between your chest and your stomach. A one-shoulder suit also calls attention to your top half and away from your mid section. 

Trina Turk Zanzibar One Piece

Miraclesuit Net Work Jena Swimsuit

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Large Bust: Find halter bikini tops with wider straps to offer the support you need. An underwire also reinforces lift and support where you need it most. Opt for an adjustable back for the perfect fit all around.

Seafolly Goddess DD Cup Halter Top & Twist Band Mini Hipster Bottom

Vix Para Bia Tube Triangle Top & Long Tie Side Full Bottom

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Small Bust: To add more volume, find tops with ruching and ruffles at the bust. A bold, busy print also helps call attention to your top half.

Embrace your ability to wear smaller, sexier styles like the bandeau! Play around with fun cuts and trendy, slinky shapes that larger-chested gals couldn’t pull off. It’s all about having fun after all!

Billabong Surfside Bustier & Biarritz Bottom

Wildfox 70s Rainbow Tankini Top & Bikini Bottom


SHOP ALL SWIMWEAR >

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New Brand Spotlight: Shoshanna

new brand spotlight, swimwear, fashion swimwear, shoshanna, shoshanna swimwear,Shoshanna Gruss is the founder and creative director of Shoshanna, her eponymous collection which debuted in stores in November 1998. Gruss revolutionized dress departments nationwide with the launch of her first collection. Her dedication to fitting and flattering the female body while indulging in whimsical details were a refreshing change from the contemporary offerings of the moment.

Gruss continued to make waves in the marketplace with the launch of her swimwear collection in the spring of 2001, the first in the contemporary marketplace to be sold as separates with lingerie-inspired sizing. Her swimwear collection encompasses separates, one-pieces, and cover-ups, all in a variety of fabrics and prints.

Gruss was born and raised in Manhattan where she honed her personal aesthetic and developed her eye for the distinctive details that have come to epitomize her swimwear collection. After fifteen years of dedication and innovation, a Shoshanna swimwear creation is always feminine and distinctive in its use of bold color and unique details; all while paying tribute to flattering the female body.

SHOP SHOSHANNA >>

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What to Pack from Volcom: Memorial Day Weekend

What better way to ring in the summer than with a nice long weekend? Whether you’re planning a beach getaway, a quick roadtrip to a desert oasis or taking in some lakeside scenery this weekend, we’ve got some of our Volcom favorites ready to pack in your weekender bag!

Make sure to pack a couple of swimsuits so you can have some variety. Don't forget a lightweight sweater for those unexpectedly chilly pre-summer nights, and of course, don't forget your comfy Volcom sandals!

Let the summer fun begin!

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1. Volcom Sun Fetish Cover up, 2. Volcom Hot Summer Creedlers, 3. Volcom Block Box Cooler Bag, 4. Volcom Moclov Crew Sweatshirt, 5. Volcom Simply Solid Twisted Bandeau Top, 6. Volcom Simply Solid Flutter Back Skimpy Bottom, 7. Volcom Malika One Piece, 8. Volcom All Day Long Creedlers, 9. Volcom 'To Be in the Sea' Hat, 10. Volcom Block Avenue Dress, 11. Volcom Soundcheck Shorts

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New Brand Spotlight: Seafolly

new brand spotlight, seafolly, seafolly swim, seafolly australia, seafolly swimwear, seafolly swimsuits, seafolly bikinis, swim,swimwear, women's swimwear, fashion swimwear,Australia is globally renowned for its spectacular beaches and relaxed lifestyle. As Australia’s number one swimwear brand, this is the essence that Seafolly encapsulates and brings to the world. Seafolly has been creating stylish, innovative swim and beach wear known for exceptional fit, and has become the Australian beach ‘go-to’ brand and an Australian fashion icon.

Seafolly recognizes that women are all shapes and sizes, and they want high quality swimwear that reflects their passion for fashion, but also makes them look and feel their best. Ultimately, Seafolly believes it’s about providing exceptional fit . . . driven by a commitment to trendsetting design, the use of innovative, high quality fabrics and immaculate garment construction.

Producing exceptional summer style and their sought-after fit that allows their customers to continue to live life with Seafolly.

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Dreaming of Spring Break!

Even if it’s still cold and snowy in your neck of the woods, it’s totally OK to start planning for (and dreaming of) that long-anticipated week of fun in the sun: Spring Break!

From riding bikes down the boardwalk to hanging out with friends at the beach or pool, this is the season to get into a sunnier state of mind and break free from the winter blues.

Below are some of our picks to get you in the spirit of laidback, sun-soaked days!

Go to Zappos Rideshop for even more spring break finds!

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Men's: 1. Volcom Blakely Shirt, 2. Von Zipper Elmore Sunglasses, 3. Hurley Phantom Solid Boardshort, 4. Billabong Carter Chino Shorts, 5. Penny The Nickel Classic skateboard, 6. O'Neill Speed Blur Tank Top

Women's: 7. Roxy Sundancer Scalloped Tankini, 8. Reef Mallory Flip Flops, 9. Volcom Crowned Queen Cheese Hat, 10. Billabong For Keeps Backpack, 11. O'Neill Rubix Dress, 12. Fox Skyfire Tank Top