yogitoes was founded in 2003 with the creation of Skidless®—an invention that solved the yogi’s dilemma of slipping on their mat while practicing yoga. Founder Susan Nichols’ patented Skidless design is a super absorbent microfiber towel with “dots that grip so you don’t slip.” Since then, yogitoes has continued to create innovative products that have come from need and inspiration to help yoga practitioners of all levels and yoga styles grow their practice.
yogitoes’ company culture is deeply rooted in sustainable practices; all yoga tools are made with a high composition of recycled materials, including recycled plastic bottles, recycled rubber, repurposed rice husk, and recycled EVA foam. yogitoes’ signature Skidless yoga towel is made with 50 percent recycled polyester, each towel incorporating eight recycled bottles.
To date, yogitoes has converted and saved 1.4 million recycled plastic bottles that would have ended up in oceans and landfills.
All dyes used by yogitoes are heavy metal, azo and lead free, which is better for the health of factory workers, consumers and the environment. Packaging is minimalistic and made out of recycled or FSC certified paper. yogitoes’ ongoing commitment to mindful, socially conscious practices transcends all aspects of operations.

This week, The Trend talks White House fashion with a Kennedy-family fashion insider and highlighting the amazing style of our very own First Lady!

Check out this episode’s featured trends:

adidas by Stella McCartney Yoga Recycled Tank

Dolce & Gabbana Leopard Print Sunglasses

Marc by Marc Jacobs Mini Links Classic Icons Bangles

LOVE Moschino Black Shift Dress

For more than 40 years, Tail Activewear® has built its foundation on bringing comfort, fashion and great fit to women's apparel. Tail takes pride in providing the latest in fashionable, easy-to-wear styling, along with performance fabrications, comfortable fit and exceptional quality.

Tail’s designs are refined yet sporty without sacrificing attention to detail. They utilize beautiful, contemporary colors as well as sophisticated prints to capture the essence of of timeless style. With an unrelenting approach to comfort and fit, the Tail brand fits more than just the athletic body type.

They care about making everyone feel great in the product and that size consistency can be found across all product lines. Tail carefully selects fabrics that only meet technical performance and easy care specifications. Great fabrics elevate comfort and Tail works with leading mills to design materials that feel fantastic while helping you look great and perform at your peak.

Give Tail a try and find out why so many women have become fans for life.

Many of us lead busy, non-stop lives filled with distractions from every angle. This year, make inner peace and wellness your resolution to yourself! A regular yoga practice can be a great way to get on a path of not only physical improvements, but mental wellbeing as well.

Start a fresh, new year of serenity and health with some of our latest picks from our Yoga Shop. Namaste!

1. Lucy Balance Yoga Bra, 2. Spanx Active Ribbed Racerback Tank, 3. Prana Sabin Chakara Top, 4. Prana Audrey Short, 5. Prana Revolution Mat, 6. Manduka eQua™ Plus Mat Towel, 7. Moving Comfort Urban Gym Tights, 8. Prana Tote Mat Holder, 9. Sanuk Yoga Serenity Flip Flops

Whether you’re new to yoga or a seasoned practitioner, it all starts with the beautiful synergy of mind and body. Of course, no yoga practice is complete without the proper gear, and Manduka was founded on the simple idea that a better yoga mat makes all the difference. 

Their two new collections, The Lyrics Collection and The Journey On Collection, are designed to further enhance your yoga practice.

The Lyrics Collection is perfect every type of yoga, particularly hot yoga. Inspired by yoga’s origins and intents, this beautifully simple collection of hand towels and mat towels will keep you focused on finding your center.

The Journey Collection is designed to give you the freedom to move through your daily life, yoga mat at hand. Made from natural breathable cottons and linens, the Journey On bags and straps are a beautiful, durable way to carry your love of yoga (and other stuff) through your life’s many journeys.

Namaste.

Flattering, flowing and made for women on the move, the Prana Wanderlust Collection is perfect for kickstarting a healthy summer ahead. Whether you’re in the yoga studio or exploring a new corner of the globe, Prana makes the perfect companion.

Check out the Wanderlust Collection from Prana:

1. Prana Rylee Knicker, 2. Prana Etta Top, 3. Prana Audrey Short, 4. Prana Andrea Satchel, 5. Prana Indegena Natural Yoga Mat

We love Spanx for all the obvious reasons, but now we have one more reason to adore this wardrobe-saving brand! Spanx Active is a new line of workout clothing that features all the figure-flattering features that Spanx is famous for.

Moisture-wicking fabrics with superior stretch add to the comfort of Spanx Active. Each piece in this collection keeps your curves in check, giving you a boost of confidence at the gym or while running those errands.

After all, why shouldn’t you look good while burning calories?

Merrell Cayley High-Stretch Tank Top, Manduka eQua Hot Yoga Towel,Sanuk Yoga Spree, Hugger Mugger Tapas Terra 72"

The health and wellbeing benefits of yoga are widely known. Yoga increases flexibility, promotes good posture, increases muscle strength, helps manage stress and offers respiratory and cardiovascular benefits. It’s no wonder millions of Americans now practice yoga as part of their regular workout regimen.

If you want to take things up a notch in your yoga practice, try some form of hot yoga. Some of the benefits of heated yoga are: improved flexibility and range of motion, release of toxins, improve weight loss benefits, and building the immune system.

There are lots of other forms of hot yoga such as Bikram, Moskha and Hot Power Yoga. Whichever type of hot yoga you try, it’s important to start off slow. Some teachers advice new students to simply sit in the heated room for the first session in order to acclimate to the intense heat and humidity.

Last, but certainly not least, you’ll need a couple of extra essentials for hot yoga sessions:

Hot yoga mat towel: needless to say, you will sweat A LOT when doing hot yoga. So much so that your yoga mat will be drenched and slippery without the help of a super-absorbent yoga mat towel over it. Pick one that’s long and wide enough to cover your entire yoga mat.

Moisture-wicking yoga clothes: choose yoga clothes that fit close to the body but allow a full range of movement. Quick-drying fabrics are always best. Most practitioners of hot yoga opt to wear shorts instead of yoga pants.