Take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates his riding and his signature Dragon Alliance Advanced Project X goggle designs.

FRAME OF MIND- Backcountry Inspiration With Gigi Rüf from DRAGON ALLIANCE on Vimeo.

If you have someone on your gift list that lives for shredding, then we’ve got the gift list just for them! What snowboarder wouldn’t love to see a shiny new deck or a cool new jacket under the tree?

Check out some of our favorite gift picks from Burton to make this season one to remember:

Guys: 1. Burton Imperial boots, 2. Burton Rider's Bag, 3. Burton All Day Long Beanie, 4. Burton TWC Throttle Snowboarding Jacket, 5. Burton Custom X Snowboard, 6. Burton Gondy Leather Gloves

Girls: 7. Burton Axel Women's Boot, 8. Burton Wheelie Gig Bag, 9. Burton Chloe Beanie, 10. Burton Tonic Snowboarding Jacket, 11.Burton Sweet Tooth Snowboard, 12. Burton Pele Under Gloves

With snowboarding season just around the corner, you just might have new gear on your holiday wishlist. That’s why we asked Jim C., one of our buyers for the Zappos Rideshop, to recommend some of his favorite gear from Burton.

Now all you need is some fresh powder, and you’re ready to shred!

Guys: 1. Burton Custom 160 Snowboard, 2. Burton Malvita EST Bindings, 3. Burton Imperial Boots

Girls: 4. Burton Feelgood Flying V 149 Snowboard, 5. Burton Escapade EST Bindings, 6. Burton Mint Women's Boots

CAPiTA Snowboarding is based on the fishing docks of Seattle, Washington and is recognized throughout the industry for unique graphics, progressive product, and world-class athletes. Founded in 2000, this is the 12th collection using the finest materials, meticulous construction and award winning design.

CAPiTA has not only teamed up with the most respected factory in snowboarding but has refined their technical designs while implementing innovative new shaping theories and materials. This has stepped up the freestyle specific snowboard construction for everyone out there.

Von Zipper is in the business of promoting sunglasses, snowboard goggles and MX goggles that revolve around the surf, skate, music, snow, MX and wake lifestyles. When it came time to release their new impact-resistant Drydock shades, they needed a battle-tested vet to put it to the test - enter Weeman of Viva La Bam and Jackass fame. The Grilamid nylon frames are flexible in all temperatures, shatter resistant and possess a high memory to ensure the frame retains its shape and fit, regardless of how many times you’re launched from a shopping cart. The impact resistant polycarbonate lenses are distortion free, optically correct, and have maximum scratch resistance to make sure you come out looking fresh. Check out the video below of Weeman sporting his new Drydock shades from Von Zipper and make sure you head over to the Rideshop to pick up a pair for yourself:

Shaun Neff dropped by Zappos HQ to tell us about their upcoming Spring collection that promises to be the illest season in Neff's history. Neff has a fantastic backstory about a guy with a dream. Shaun wanted to make it so bad that he stopped at no cost to get there. The company’s grassroots approach to riding has cemented Neff in the snowboard game forever. Success has allowed Neff to take their message and their merchandise global, distributing to over twenty-five countries. Neff is not a company to sit back and relax, though. It is always looking to the future and will continue to promote its unique style at home and around the world. Whether they are hanging out with Snoop and Lil Wayne or tearing up the Utah slopes, Neff knows the biz. Check out the video of Shaun’s visit below and get all of your Neff products at the Rideshop:

Now is a great time of year for you and your honey to make snow-angels, snowmen and maybe go on a ski getaway. If the snow is calling your name, turn to Marmot for your outerwear needs. Marmot incorporates quality Gore-Tex® in their products, maintaining the highest quality performance product. Marmot endeavors to provide outdoor gear that is authentic, innovative and best in class.

Rule winter with a fashionable fist thanks to the Empire Jacket. The DWR (durable water repellent) finish sheds moisture, while the 650-fill-power goose down insulation kicks cold weather to the curb. The down-proof design helps prevent feather loss during the life of the jacket. For him, the Marmot Zeus Jacket is an incredibly warm down-dilled jacket that is perfect for keeping the cold at bay with its 800 fill power goose down. The Angel Wing Movement™ allows for full range of motion in the arms to keep the jacket from riding upwards. He’ll love the zippered handwarmer pockets lined with super soft fabric to keep your digits warm.

In every area of business practice that they engage in, they passionately seek the highest level of quality, performance, service and value. Put their expertise to good use on your snow-venture this Winter. Check out professional guide Keith Garvey’s review of the Marmot Zeus Jacket below:

Although Vans is one of the biggest companies in skateboarding, they have been holding it down since 1966. Vans shoes boasts the most sought after and the largest collection of classics in the industry today. From the Vans Classic Slip-On to the Classic Authentic, Vans has put their signature on the skateboard and fashion world for over 40 years. 

The brand new Vans Scrawl Zip Hoodie demonstrates the classic style of Vans with its retro design and vintage logo across the front. Whether you are hitting the hill for a quick shred or you are camped out at the library, this hoodie will keep you warm and comfy all day. You’ll dig the drawstring hood, two hand pockets and full-length zip. With pro riders such as Geoff Rowley and Tony Trujillo, Vans has one of the most complete teams in the skate and snow industry. Vans continues to evolve through fashion and technology that provide riders with style, comfort and performance.