Swimsuit Chic by Mikoh Swimwear

As a born and raised Southern California girl I grew up loving two things, fashion and the ocean. I lived (and sometimes slept) in swimwear, and it wasn’t uncommon to go from all-day beach lounging to dinner wearing it. It was actually kind of chic to do so. Tousled salty sea hair, a lightweight maxi dress and a tinted lip gloss was all I needed for a laid-back, cool look.

The right swimsuit cuts, patterns and colors were the secret to that effortless bohemian style, and I’m loving the version Mikoh Swimwear is bringing to the swimsuit world! Their bikini tops and bottoms are fashionable yet totally functional, meaning you too can go from daytime beach play to chill dinner in style.



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Mikoh Swimwear’s print and color options are subtle. They mix deep hues with neutral tones that are flattering on every skin tone. Their bikini bottoms are low slung across the hips and show a little cheek, which is actually much more flattering than a full-coverage bottom. Playful straps and macramé designs spice up their swimsuit tops so you stand out in a tasteful way. Mikoh’s cover-up options are also stylishly subtle, making them easy to wear.



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If you’re ready to capture some of that laid-back, California-chic style, check out Mikoh Swimwear. I’m a fan, and being an actual SoCal beach girl, that says a lot.



Boardshorts: A Brief History

This is Brah History 101 and if you don’t study up, you’re gonna be left behind kickin’ sand while all the hot doggers carve epic tubes on the reef break! First lesson: did you know that the 2nd Amendment to the U.S. Constitution originally stated “You have the right to bare-chestedness.”?  It’s true! Most of the original patriots were avid surfsmen and dreamed of a nation where all men were endowed with the unalienable right to “hang ten”. 

Unfortunately, one of the founding fathers that nobody remembers thought it indecent of a man to be in public without cover of a waistcoat and pitched a fit until it was changed to “…the right to bare arms.”. Since just about everybody back then was illiterate, this was misspelled as “bear arms” and its interpretation has been the source of confusion ever since. Bummer.

 From then until the early 20th century, men’s swimwear was pretty lame. Uncomfortable, full-body woolen garments had to be worn to protect innocent eyes from glancing at the burly barrel chests of that time period’s strongmen.  Yes, full-body wool swimwear. Have you ever swum in wool? Of course you haven’t.  You also probably don’t have wooden teeth or attach leeches to your temples to cure headaches. Progress! 

Something had to give, and finally in the 1930s, men of the United States were allowed to let their pectorals breathe. Parades of shirtless bros danced the Lindy Hop down their city’s shorelines and the swim trunk was born!

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1. Rip Curl All Time Boardshorts

2. VISSLA Moku Boardshorts

3. O'Neill Flexin Boardshorts

4. O'Neill Lennox Boardshorts

5. O'Neill Murca Boardshorts

6. Hurley Raglan Destroy Boardshorts

7. Billabong Dominance Boardshorts

8. Quiksilver Manic Camo Boardshorts

9. RVCA Register Trunk

The trunk proceeded to go on an epic run of success that left it unimpeded atop the US men’s swimwear throne for decades. Sure, there were some changes to the inseam length and fabrication content throughout the years as style/technology dictated, but for the most part it wasn’t until the 1990s that a worthy challenger appeared; the boardshort.  Fueled by angsty alt rock and puka shell necklaces, ‘90s youth shifted away their grandpappy’s swim trunks and gravitated toward something with a little more ‘tude. Boardshorts quickly captured the hearts, minds, and lower bodies of dudes everywhere; but why?

Simply put, boardshorts perform better and are stylistically more modern than trunks. Trunks are normally fabricated from non-performance materials such as cotton, while boardshorts are almost always either quick-drying polyester or nylon. This means that after hopping out of the pool, you don’t get mistaken for a soggy bottom boy--and that’s a good thing!

Boardshorts also typically have significantly more stretch and flexibility than trunks so that you can move freely both in and out of the water. You’ll really only find elastane or spandex in the waistband of swim trunks, whereas boardshorts have fitted waists with surf tie front closures to keep them in place. Boardshorts typically have longer inseams (although shorter inseams are becoming more common these days), UV protection, zippered or hook-and-loop pockets, and bolder prints that speak to those looking for something more eye-catching. They also ditch the mesh linings that swim trunks have so take that under consideration if you’re uncomfortable going commando!

Are boardshorts for you? Well, if you’re under 40 years old or are buying for someone under 40, probably. They’re just so dang rad. They’ve been the go to for casual men’s swimwear for nearly 20 years now for a reason. Try some out and see how you like them! Zappos.com carries boardshorts by popular surf lifestyle brands including O’Neill®, Hurley®, Rip Curl™, Billabong®, and Quiksilver®, so get searching and find some boardshorts you dig. Shibby!



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Let the Pool Games Begin!

Last week our Brand Marketing, Blogs, and Creative Services teams got together for a team outing at Lake Las Vegas in order to officially kickoff spring/summer poolside fun. After a fairly drawn out winter, us desert dwellers were ready for some sun!

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Alfred and his Day at UPS

Our CFO/COO, Alfred L., was asked by UPS to spend a day doing the job of a UPS Delivery Worker, and he gladly obliged!

On the last Friday before Christmas, if you live in the Southern Highlands part of Las Vegas, and you had a package delivered by UPS, there is a good chance that Alfred was the one that dropped off your package.

And, since this was a long, hard day of work, Alfred decided to take a dip in a customer’s pool at the end of the day to relax. But relaxing is hard when it’s 40 degrees outside….don’t try this at home, kids.

We captured it all on video…enjoy! Alfred, take it away….......