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Join Us for the 2015 Zappos Rideshop Series!

Right now, you’re probably still basking in the glow of a three-day weekend, but we want to invite you to start thinking about what you’ll be doing next weekend!

Next Friday, May 29, We’re hosting our annual Zappos Rideshop Series event right here in downtown Las Vegas—Fremont St. & Las Vegas Blvd. to be exact.

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Join us for an evening of family fun with live music from Unwritten Law, food, some of the industry's top skate brands and even a skateboarding contest featuring some of your favorite pro skateboarders!

To get a preview of what’s coming this Friday, check out this short snippet from last year’s Zappos Rideshop Series:

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Time to Update Your Skate Style!

Over the decades, skateboarding has taken on a life of its own. Once merely a by-product of surfing and the California lifestyle, skateboarding evolved exponentially and its influence stretched from coast tocoast and around the globe. Dare you call it a sport, for many, skateboarding is a way of life. Like a fish out of water, the surfer too found its way to land. Eventually moving away from the salty air of the boardwalk, the skater adapted to whatever environment provided the gnarliest of sessions, from the harsh concrete and asphalt of the skate park to more vertical landscapes.

One of the key aspects of the lifestyle is style. It’s hard to imagine another group of fanatics so obsessed with their aesthetic and dedicated to their brands as skateboarders. If you cut to the core of skateboard style, perhaps the single most important identifier is the footwear. The quickest way to let the world know you are the real deal is the skate shoes on your feet. The scuffs on the toe, the ripped laces, the subtle holes, that’s the stuff hours of dedication are made of! The selection of the right shoe can weigh heavy on a young mind, or seem downright exasperating to the parent of the radical one. From low-profile canvas skate shoes destined for maximum chilling to technical models set to shred, The Zappos Rideshop has you covered.

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1. DC Trase TX

2. Emerica The Reynolds Low Vulc

3. adidas Skateboarding Adi-Ease

4. Circa AL50 Slim

5. etnies Marana

6. HUF Choice

7. Globe Motley

8. Nike SB Check

9. Vans Authentic

10.Vans Classic Slip-On

11. Vans Old Skool

12. Vans Authentic Lo Pro

SHOP MORE SKATE SHOES >>

EXPLORE ZAPPOS RIDESHOP >>

The evolution of the skate shoe has closely mimicked the timeline of skateboarding progression itself. The early low-profile vulcanized models led way to more advanced cupsole technology. As riding got more technical in the ‘90s, so did the shoes themselves. Skaters quickly realized that stair sets and huge gaps called for more padding, support, and comfort. A bruised heel or two have sidelined even the most hardened of skate veterans. Luckily, the skate shoe companies of the modern era have their craft down to a science. Often designed and tested by professional riders themselves, skate shoes reflect an amalgamation of style, functionality, and performance.

Dedicated brands such as Vans®, DC®, Emerica®, and HUF® have developed skate shoes to be less bulky, more comfortable, and durable than ever before.  Traditionally speaking, vulcanized soles are low-profile and provide optimum flex, board feel, and grip for superior control. Although not as durable or impact resistant as their cupsole counterparts, vulcanized technology has progressed to provide the best of both worlds.  Cupsole technology is easily described as an outsole that is shaped like a cup around the sole of your foot.  Cupsoles were thought to have less feel and flex compared to shoes with vulcanized construction, but many brand such as Nike SB®, etnies® and, adidas® Skateboarding offer slimmed- down versions with great board feel.

From future pros imagining their first video part to casual cruisers intent on the next sesh, there’s nothing like lacing up a fresh pair of skate sneakers right out of the box. Update your current kicks or pass on a new pair to the next generation of shredders. With brands like Supra®, C1RCA®, and Globe®, it’s no wonder that skateboarding shoes have set the standard for cool since the late ‘80s and have pushed the limits ever since!

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New Brand Spotlight: HUF

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Founded in 2002 by professional skateboarder Keith Hufnagel, HUF™ is an independent purveyor of premium apparel, footwear and skateboard goods. HUF embodies the counterculture from which it was conceived with authenticity and forward-thinking evolution.

This season’s latest collection of HUF t-shirts, sweatshirts and sneakers reflect the street smart and sleek designs that the brand is known for. From the simple HUF Original Logo Tee to the retro-inspired HUF Choice sneaker, HUF is committed to taking the world of skateboard style to a whole new level of cool wearability.

SHOP HUF >>

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The X-Games Marana from etnies

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To commemorate this year’s X-Games in L.A., etnies has created a new limited-edition colorway for the Marana (Ryan Sheckler’s signature style). This bold red-and-black combo looks even more street-savvy thanks to the addition of a gold foil etnies symbol and just a small dose of black patent to round it all out.

Get your etnies X-Games Marana today before they’re history!

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The Hype is Real: etnies Launches the Marana One Year Early

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When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

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New Brand Spotlight: 9five

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The concept of 9five™ started in the very same year in which it shares its namesake (’95). Their first sunglasses offering, however, manifested itself in 2009 with the launch of their Spring/Summer Collection.

Taking inspiration from a classic era in skateboarding, along with the counter culture that supported it, 9five draws vibe and style from the skateboarding obsessed, crate-digging niche that thrived during this golden era. Those lucky enough to have been a part will certainly see the parallels in the core of their eyewear design, as well as 9five’s drive to modernize their influences and look past what’s current.

Check out 9five sunglasses on Zappos.com!

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New Brand Spotlight: Destroyer

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Destroyer produces some of the most technologically advanced kneepads and protective equipment on the market. With innovative air-flow foam, perforated neoprene straps, and heavy-duty nylon caps, pads from the Destroyer professional series has upped the ante, allowing amateurs and pros alike to sharpen their skills with lessened worry of injury.

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Limited Edition: DVS x Cadence Inmate

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Looking for a cool holiday gift for the cyclist or skater on your list? We highly suggest checking out the fourth collaborative installment between active clothing brand Cadence and DVS Shoe Co. –the Inmate Cadence. We love the cool combo of classic elements in this distinctive shoe. The denim toe box mixed with the tan leather make the Inmate Cadence a destined favorite for the style-conscious guy. Pick up a pair before they’re gone!