Over a month ago, we featured the story of the etnies Buy a Shoe, Plant a Tree program, and earlier this month, the etnies Team Riders, the Maleku tribe and La Reserva Forest Foundation planted the very first 150 trees of the etnies Rainforest in northern Costa Rica.
With shovels in hand, Pierre-André Senizergues (CEO and owner of etnies), Alfredo Acosta Blanco of the Maleku, Roberta Ward Smiley (co-founder of La Reserva) and etnies' pro riders Ryan Sheckler, Kyle Leeper, Chris Del Moro, CJ Kanuha and Benji Weatherly, planted these first trees in what will become the etnies Rainforest on the Maleku reserve.
"The name “etnies” comes from the word tribe. For etnies to have the opportunity to unite with the passionate people of the Maleku tribe and La Reserva on this very important reforestation project is one of my proudest moments in etnies' 25 year history," said Pierre-AndréSenizergues.
With all the ongoing support behind the Buy a Shoe, Plant a Tree Project, etnies is on track to planting over 35,000 trees beyond this first tree-planting ceremony. You can still do your part by purchasing a pair (or a few!) of the eco-friendly etnies Jameson 2 sneakers. Remember, for every pair sold, etnies will plant one tree, that’s one more tree to help towards rebuilding the ravaged rainforest community of the Maleku tribe of Costa Rica. Now, that’s what we call a win-win situation!