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The X-Games Marana from etnies

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To commemorate this year’s X-Games in L.A., etnies has created a new limited-edition colorway for the Marana (Ryan Sheckler’s signature style). This bold red-and-black combo looks even more street-savvy thanks to the addition of a gold foil etnies symbol and just a small dose of black patent to round it all out.

Get your etnies X-Games Marana today before they’re history!

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Sole Technology Unveils New Earth-Friendly HQ!

Here at Zappos, we’ve been making daily strides to become a more eco-conscious company as we get ready for the big move to our new Downtown Las Vegas headquarters this fall. So when we see other companies make real efforts towards becoming more sustainable, we naturally take notice!

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Recently, Sole Technology, manufacturers of three of our Rideshop brands, etnies, Emerica and thirtytwo, made a huge leap for its commitment to the environment by unveiling their new eco-friendly European headquarters building in Amsterdam. Sole Technology believes that this new sustainably-designed building will make a dramatic impact in lightening the company’s overall carbon footprint.

The company is definitely committed to accomplish their goal of becoming carbon neutral by 2020. Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building.

Because of all their efforts, the new Sole Technology building’s energy consumption is said to be up to 60% less than that of comparable buildings! Now that’s a change we can get behind.

Way to go Sole Technology!

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The Hype is Real: etnies Launches the Marana One Year Early

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When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

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Too Cool for School

Despite our love of summer, as we all know, all good things must come to an end. But, have no fear as a new season and school year approaches. It’s just a good excuse to get cool new clothes, shoes and accessories, right?

Zappos Rideshop has all your favorite surf, skate and other action sports brands like Hurley, Etnies, Fox and Roxy. There’s plenty of brand-spankin’ new stuff just in time for hitting the campus in style. Trust us; your friends will be thoroughly impressed.

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1. Hurley Staple Shooter Stripe Crew Tee, 2. etnies RVM LX sneakers, 3. Fox Eduardo Woven Shirt, 4. Converse Back to It Backpack, 5. Roxy Westbourne Boots, 6. Roxy Clearing Cardigan, 7. Fox Dabbler Top, 8. Converse Chuck Taylor® All Star® Two Fold Hi, 9. Hurley One and Only Slim Fit Fleece Hoodie

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Etnies Women's Fall 2012

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Just because summer is almost over, doesn’t mean the fun has to stop! Etnies takes a fresh approach to fall footwear with their latest sneakers and boots—just in time for hitting the campus in style.

etnies: New Women's Fall Footwear from etnies on Vimeo.

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etnies x Twitch 420% All Natural Sneak Peek

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etnies signed Jeremy "Twitch" Stenberg to its moto team back in the 90s. Fast forward more than a decade, dozens of medals and a few pro model shoes later, and Twitch's past, present and future with etnies remains solid. The global brand has re-signed Twitch for the long term and has plenty in store for its fans, including the release of his much-anticipated moto video 420% All Natural directed and produced by Jay Schweitzer.

The video features Jeremy and friends free-riding on natural terrain, no man-made obstacles or jumps. Check out the preview footage below, and stay tuned for its release on April 20th.

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etnies x JP Walker

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Pro snowboarder JP. “The Don” Walker has collaborated with etnies to create the RVM 2 sneaker. J.P. has been hailed Rider of the Year by Snowboarder magazine a total of six times; that’s more than any other snowboarder in history!

To keep up with The Don, check out his tumblr page. And to rock his latest kicks, check out the etnies RVM 2!

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The Etnies Rainforest is Alive!

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Over a month ago, we featured the story of the etnies Buy a Shoe, Plant a Tree program, and earlier this month,  the etnies Team Riders, the Maleku tribe and La Reserva Forest Foundation planted the very first 150 trees of the etnies Rainforest in northern Costa Rica.

With shovels in hand, Pierre-André Senizergues (CEO and owner of etnies), Alfredo Acosta Blanco of the Maleku, Roberta Ward Smiley (co-founder of La Reserva) and etnies' pro riders Ryan Sheckler, Kyle Leeper, Chris Del Moro, CJ Kanuha and Benji Weatherly, planted these first trees in what will become the etnies Rainforest on the Maleku reserve.

"The name “etnies” comes from the word tribe. For etnies to have the opportunity to unite with the passionate people of the Maleku tribe and La Reserva on this very important reforestation project is one of my proudest moments in etnies' 25 year history," said Pierre-AndréSenizergues.

With all the ongoing support behind the Buy a Shoe, Plant a Tree Project, etnies is on track to planting over 35,000 trees beyond this first tree-planting ceremony. You can still do your part by purchasing a pair (or a few!) of the eco-friendly etnies Jameson 2 sneakers. Remember, for every pair sold, etnies will plant one tree, that’s one more tree to help towards rebuilding the ravaged rainforest community of the Maleku tribe of Costa Rica. Now, that’s what we call a win-win situation!