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Time to Update Your Skate Style!

Over the decades, skateboarding has taken on a life of its own. Once merely a by-product of surfing and the California lifestyle, skateboarding evolved exponentially and its influence stretched from coast tocoast and around the globe. Dare you call it a sport, for many, skateboarding is a way of life. Like a fish out of water, the surfer too found its way to land. Eventually moving away from the salty air of the boardwalk, the skater adapted to whatever environment provided the gnarliest of sessions, from the harsh concrete and asphalt of the skate park to more vertical landscapes.

One of the key aspects of the lifestyle is style. It’s hard to imagine another group of fanatics so obsessed with their aesthetic and dedicated to their brands as skateboarders. If you cut to the core of skateboard style, perhaps the single most important identifier is the footwear. The quickest way to let the world know you are the real deal is the skate shoes on your feet. The scuffs on the toe, the ripped laces, the subtle holes, that’s the stuff hours of dedication are made of! The selection of the right shoe can weigh heavy on a young mind, or seem downright exasperating to the parent of the radical one. From low-profile canvas skate shoes destined for maximum chilling to technical models set to shred, The Zappos Rideshop has you covered.

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1. DC Trase TX

2. Emerica The Reynolds Low Vulc

3. adidas Skateboarding Adi-Ease

4. Circa AL50 Slim

5. etnies Marana

6. HUF Choice

7. Globe Motley

8. Nike SB Check

9. Vans Authentic

10.Vans Classic Slip-On

11. Vans Old Skool

12. Vans Authentic Lo Pro



The evolution of the skate shoe has closely mimicked the timeline of skateboarding progression itself. The early low-profile vulcanized models led way to more advanced cupsole technology. As riding got more technical in the ‘90s, so did the shoes themselves. Skaters quickly realized that stair sets and huge gaps called for more padding, support, and comfort. A bruised heel or two have sidelined even the most hardened of skate veterans. Luckily, the skate shoe companies of the modern era have their craft down to a science. Often designed and tested by professional riders themselves, skate shoes reflect an amalgamation of style, functionality, and performance.

Dedicated brands such as Vans®, DC®, Emerica®, and HUF® have developed skate shoes to be less bulky, more comfortable, and durable than ever before.  Traditionally speaking, vulcanized soles are low-profile and provide optimum flex, board feel, and grip for superior control. Although not as durable or impact resistant as their cupsole counterparts, vulcanized technology has progressed to provide the best of both worlds.  Cupsole technology is easily described as an outsole that is shaped like a cup around the sole of your foot.  Cupsoles were thought to have less feel and flex compared to shoes with vulcanized construction, but many brand such as Nike SB®, etnies® and, adidas® Skateboarding offer slimmed- down versions with great board feel.

From future pros imagining their first video part to casual cruisers intent on the next sesh, there’s nothing like lacing up a fresh pair of skate sneakers right out of the box. Update your current kicks or pass on a new pair to the next generation of shredders. With brands like Supra®, C1RCA®, and Globe®, it’s no wonder that skateboarding shoes have set the standard for cool since the late ‘80s and have pushed the limits ever since!

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The X-Games Marana from etnies

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To commemorate this year’s X-Games in L.A., etnies has created a new limited-edition colorway for the Marana (Ryan Sheckler’s signature style). This bold red-and-black combo looks even more street-savvy thanks to the addition of a gold foil etnies symbol and just a small dose of black patent to round it all out.

Get your etnies X-Games Marana today before they’re history!

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Sole Technology Unveils New Earth-Friendly HQ!

Here at Zappos, we’ve been making daily strides to become a more eco-conscious company as we get ready for the big move to our new Downtown Las Vegas headquarters this fall. So when we see other companies make real efforts towards becoming more sustainable, we naturally take notice!

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Recently, Sole Technology, manufacturers of three of our Rideshop brands, etnies, Emerica and thirtytwo, made a huge leap for its commitment to the environment by unveiling their new eco-friendly European headquarters building in Amsterdam. Sole Technology believes that this new sustainably-designed building will make a dramatic impact in lightening the company’s overall carbon footprint.

The company is definitely committed to accomplish their goal of becoming carbon neutral by 2020. Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building.

Because of all their efforts, the new Sole Technology building’s energy consumption is said to be up to 60% less than that of comparable buildings! Now that’s a change we can get behind.

Way to go Sole Technology!

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The Hype is Real: etnies Launches the Marana One Year Early

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When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

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Too Cool for School

Despite our love of summer, as we all know, all good things must come to an end. But, have no fear as a new season and school year approaches. It’s just a good excuse to get cool new clothes, shoes and accessories, right?

Zappos Rideshop has all your favorite surf, skate and other action sports brands like Hurley, Etnies, Fox and Roxy. There’s plenty of brand-spankin’ new stuff just in time for hitting the campus in style. Trust us; your friends will be thoroughly impressed.

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1. Hurley Staple Shooter Stripe Crew Tee, 2. etnies RVM LX sneakers, 3. Fox Eduardo Woven Shirt, 4. Converse Back to It Backpack, 5. Roxy Westbourne Boots, 6. Roxy Clearing Cardigan, 7. Fox Dabbler Top, 8. Converse Chuck Taylor® All Star® Two Fold Hi, 9. Hurley One and Only Slim Fit Fleece Hoodie

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Etnies Women's Fall 2012

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Just because summer is almost over, doesn’t mean the fun has to stop! Etnies takes a fresh approach to fall footwear with their latest sneakers and boots—just in time for hitting the campus in style.

etnies: New Women's Fall Footwear from etnies on Vimeo.

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etnies x Twitch 420% All Natural Sneak Peek

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etnies signed Jeremy "Twitch" Stenberg to its moto team back in the 90s. Fast forward more than a decade, dozens of medals and a few pro model shoes later, and Twitch's past, present and future with etnies remains solid. The global brand has re-signed Twitch for the long term and has plenty in store for its fans, including the release of his much-anticipated moto video 420% All Natural directed and produced by Jay Schweitzer.

The video features Jeremy and friends free-riding on natural terrain, no man-made obstacles or jumps. Check out the preview footage below, and stay tuned for its release on April 20th.

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etnies x JP Walker

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Pro snowboarder JP. “The Don” Walker has collaborated with etnies to create the RVM 2 sneaker. J.P. has been hailed Rider of the Year by Snowboarder magazine a total of six times; that’s more than any other snowboarder in history!

To keep up with The Don, check out his tumblr page. And to rock his latest kicks, check out the etnies RVM 2!