Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

In between shows and showroom appointments, we managed to squeeze in some much-needed people watching in two totally different locales during Fashion Week in NYC: Lincoln Center (the epicenter of the Mercedes-Benz Fashion Week) and the hip, brownstone-lined streets of Williamsburg, Brooklyn.

Where the scene in Lincoln Center mid fashion week was more edgy and runway-inspired, Williamsburg had a decidedly more laid-back approach to style.

Here are a few of the fashionable guys and gals we met during our style-stalking sessions:

Left: Dapper dudes in chambray and sleek suiting. Right: Leopard print leggings tamed with a sheer, relaxed top.

Left: A lovely pair with mint lace and rich scarlet hues. Right: Rocking the collar trend along with an awesome pair of patent loafers.

Left: Denim + leather skirt + pops of purple = amazing. Right: A couple of stylish fellas rocking the cropped jeans with tailored pieces.

Left: Checkered suit and a cobalt bag. Need we say more?  Right: Definitely in the running for best-dressed couple!

Right: White skinny jeans transitioning into fall. Left: Breaking up the neutral pieces with a pop of red denim!

Left: The chambray denim shirt done in an effortless way. Right: Another easy denim look we adore. Simple, casual, yet so chic.

We recently met up with designer Rebecca Taylor in NYC to get the story about how she got her start in the fashion industry as well as her sources of inspiration in the big city.

We're sending one fashionista and a guest to experience NYC Fashion Week like a VIP! Click above for your chance to win.

The grand prize winner will get a $1000 Zappos.com gift card, hotel, airfare, $500 VISA Check Card and tickets to the following runway shows: Nicole Miller, Badgley Mischka, Cynthia Rowley, Mara Hoffman and BCBGMAXAZRIA.

Click the image above to enter. Good luck!

New York City stylist and jewelry designer James Murray designs his beautiful line of jewelry with the city as his biggest source of inspiration. “I am fortunate to have so much to inspire me,” says James, “New York itself is an endless source of beauty – its glittering buildings, restaurants and the men and women who live here.

From dramatic statement necklaces to his more subtle and sparkly pieces, James Murray designs all his jewelry with great love and passion. Each crystal, each color is meticulously hand-selected to make the wearer feel and look spectacular in any setting. “Jewelry that goes from the Bowery to the ball”…that is the very essence of James Murray Jewelry.

Our style editing team was in NYC for Fashion Week and decided to do a little bit of people watching in SoHo. They saw so many stylish guys and girls walking around, they decided it would be fun to do a little “street style” action!

Check out a few well-dressed examples our stylists ran into around SoHo:

Selena: She pulls off the wide leg trouser so perfectly! Very Euro-chic.

Lauren T: Lauren works for Nicole Miller, so it’s no surprise that she pulls off such effortless style.

Erin M: This London resident looks fabulous in her chic neutral palette.

Colin R: Cardigans and scarves are always a great style staple for men!

Tremell H: The classic pea coat looks unexpectedly cool mixed with a Nordic-print sweater and funky denim.

Marc A: His classic-with-a-twist take on the trench is just so cool!

Jack and Valerie: This stylish couple looks perfectly pulled together in clean classics.

We stopped by the Sorel suite at Lucky FABB to check out some of their fabulous fall boots! A big trend this season for Sorel is the wedge boot, followed by a healthy dose of fur trim. We can’t wait ‘til it’s cold enough outside to wear these awesome styles!

Check out the Sorel boutique on Zappos.com!

To cap off my whirlwind of fashion in NYC, I was lucky enough to attend the US Weekly party honoring the 25 most stylish New Yorkers!  It was my first time walking a red carpet (yep, I was nervous!), but I made it through without tripping!

Among those named the 25 most stylish New Yorkers were: designer Nate Berkus, rapper Pharrell Williams, SNL cast member Abby Elliot, and Rockport's style ambassador and celeb stylist Annabel Tollman!

I also had the pleasure of meeting and chatting with the amazing Sasha Charnin Morrison , fashion director for US Weekly. And I may or may not have chatted with a cute cast member of one of my favorite guilty pleasure reality TV shows!  I will let the pictures do the talking for that! ;)