Below is the first 30-second spot for the Zappos 2009 Ad Campaign!
We are very excited to roll out eight new TV spots (two 30-second spots and six 15-second spots) in 2009. In all of the spots, various people in their underwear “step into” a Zappos box, and, as they lift the box up and over them, they are magically clothed in gear from Zappos.
The upbeat music, funky graphics and fun performances of the people all combine to convey the culture of Zappos. This “Zappos-y” feeling is the heart of the spots, but the spots also send a clear message that Zappos now has a much wider selection — we sell clothes, bags, accessories and, of course, shoes. The Zappos box acts as a transformative element, transforming people’s moods (it always feels good to Put a Little Zappos in Your Day!) and also transforming their style. The box literally dresses them from head to toe, showing a sample of the great clothes Zappos now carries.
The “Step Into Zappos” spots are an evolution of the spirit of last year’s spot, “C’mon Get Zappy!” Both are based on the idea that Zappos brings a little happiness to your doorstep, and brightens your whole day. The Zappos box itself is the hero of both spots, with the power to transform people and bring a little magic. This year’s spots take the concept a step further by specifically showing what we sell.
In all the spots, you’ll also see the Zappos Core Values. All ten are woven into the commercials to further underscore the Zappos experience.
Our call to action remains — “Put A Little Zappos in Your Day!” Now that we carry so much more than shoes, people have more opportunities to put more Zappos in their days than ever!