Back in 1989, a few friends got together and started the Boxfresh revolution selling customized tees on London markets. In retrospect, it’s hard to believe everything they've accomplished in just over 20 years. The company was founded at a time when dance music and hip-hop ruled the UK airwaves, which in turn heavily influenced the birth of British streetwear. Music, art and street culture are the backbone in everything they do because Boxfresh is a brand that celebrates life to the fullest.
In classic Boxfresh tradition, the men’s footwear line reinforces their playful nature with the use of vibrant colors in new, lightweight materials. The color palette’s design inspiration comes from a wide variety of places, eras and global streetwear trends: neon Tokyo in the ‘80s, the British corduroy craze in the ‘70s and the classic denim look of the NYC. Boxfresh apparel will be coming to Zappos.com in the near future.
Boxfresh clothing consists of a variety of classic tonal, street-friendly hues mixed with brighter, bolder summery pops. With cheerful checks paired with more traditional stone, slate and gunmetal colors for a unique style and look. From pants, tees, to hoodies and jackets, Boxfresh doesn’t miss an opportunity to proudly show off their British street heritage. See how Boxfresh has been in the right place at the right time since 1989 in the video below: