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The Trend: SXSW Fashion Wrapup

"Come with me backstage with Prince and out with Usher! I'll show you how to rock their looks and shop their style.  A little bit of sparkle makes a big splash!"
--Victoria Recaño

Check out this week’s featured trends:

Marc by Marc Jacobs Metallic Women’s Oxfords

Giuseppe Zanotti Western-Style Boots

Rachel Zoe Striped Sun Hat

Vince Men’s V-neck Tee

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The Trend: SXSW

Victoria uncovers the latest celebrity trends featured at SXSW with help of famed celebrity stylist Jennifer Margolin and GirlAroundTown's founder Mary Joan Cunningham.

Check out this week’s SXSW-inspired featured trends!

Alexander McQueen Light Cognac Card Holder

Sergio Rossi Stilettos

Just Cavalli Leopard Print Skinny Jeans

McQ Men’s Tee with Scarf

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Inside Zappos News: Bon Jovi and SXSW

We like to keep everyone outside the Zappos headquarters up to speed with what’s going on inside Zappos with Bon Jovi lyrics and Jimmy Stewart.

Zappos Box Breaking 2....Electric Boogaloo!

At the 2009 SXSW Interactive Festival in Austin, TX, Zappos invited a number of influential and talented bloggers to let us film them opening their Zappos boxes and showing their excitement that came along with the Zappos Experience. And since then, we have invited you to do the same by recording your box break and uploading to for a chance at a $100 Gift Certificate.
Today, we wanted to show you the excitement even in the corporate offices with every order that is delivered to employees.
Check it!
And Submit your Videos!

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Box Break: Behind the Scenes

We had the chance to stop a few bloggers after their Zappos Box Break hosted by in the bloggers lounge at SXSW. Check out Megan Asha , Frank Gruber , Shira Lazar , Loic LeMeur , Stephanie Agresta and Chris McCaffrey as they spill their behind the scenes story about the Zappos SXSW Box Break.

Zappos at SXSW!

16 Zappos employees have invaded Austin and the South by Southwest Interactive Festival! Our CEO, Tony Hsieh, gave the keynote speech on Saturday, and he brought all of us on stage to introduce our card game for SXSWesters, the Zappos 5. The rules are simple: We gave out Zappos playing cards numbered Day 1, 2 and 3. 3 on the first day, 1 card on day 2 and 1 card on day 3. The point of the game is to acquire 5 of a kind, and send them in, take a picture or video, and the person will be entered in a drawing for….drumroll…..a Trip to the home of the Zappos Corporate headquarters, Las Vegas, NV! For all the rules and prizes, go here.

We love Austin and we love SXSW!

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Zappos at SXSW Interactive!!!

A healthy bunch of Zapponians took flight and headed to Austin last week to attend South by Southwest Interactive (SXSW). If you are not familiar with SXSW, it is the leading interactive festival out there, not to mention 1 part Music and 1 part Film as well! SXSW attracts the industry leaders in the web world, and among other things is an orgy of tech talk and networking. Several of us attended last year and saw clearly how great of an opportunity it would be to get others out there. So we did. 20 of us in all went out there to spread the word that Zappos is hiring! Oh wait, I forgot to mention…Tony spoke at the conference as well, he had the floor for an hour and discussed the “ Top Ten Lessons Learned in E-Commerce “. If you haven’t had a chance to view the slideshow you may just want to set aside some time and give it a look, great stuff!

We actually had a booth there too, this was a decision meant for two purposes: 1. primarily to spread the hiring word and 2. we needed a place to hang out and regroup from time to time. I will take the liberty and speak for others (hey others, don’t shoot me for putting words in your mouth) but all had a blast!! Met some incredible candidates who may be Zappos team members soon, so that is wonderful!

It just so happened that it was raining REALLY hard one of the days and as luck would have it we had several thousand ponchos at our booth, luck! So we handed them out and helped keep people dry! Zappos, at your service! Check out some of the pics from the event here !

SXSW 2008 Presentation - Top 10 Lessons Learned in E-Commerce

I gave a presentation at SXSW earlier today titled “Top 10 Lessons Learned in E-Commerce.” The powerpoint of the presentation is here:

I had set up an account on Twitter (username: zappos), and I had used the track feature (“track zappos”). It was interesting seeing the comments about the presentation afterwards for people that were twittering and using the word “zappos”. Most of the comments were positive (people seemed to enjoy hearing about the Zappos philosophy on company culture), but there were also a couple of negative comments, including one twitterer that said he left the room early.

Speaking of which, someone just sent me this link from Valleywag that said Jeff Bezos (CEO and founder of was in the room.

Seeing all the Twitter comments about Zappos during the presentation, I thought for future presentations, it might be interesting to display all the Twitter comments in real-time, even asking audience members to vote on which topics to talk more about… It would be a way to make future presentations relevant to what each audience actually wants to hear.