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Time to Update Your Skate Style!

Over the decades, skateboarding has taken on a life of its own. Once merely a by-product of surfing and the California lifestyle, skateboarding evolved exponentially and its influence stretched from coast tocoast and around the globe. Dare you call it a sport, for many, skateboarding is a way of life. Like a fish out of water, the surfer too found its way to land. Eventually moving away from the salty air of the boardwalk, the skater adapted to whatever environment provided the gnarliest of sessions, from the harsh concrete and asphalt of the skate park to more vertical landscapes.

One of the key aspects of the lifestyle is style. It’s hard to imagine another group of fanatics so obsessed with their aesthetic and dedicated to their brands as skateboarders. If you cut to the core of skateboard style, perhaps the single most important identifier is the footwear. The quickest way to let the world know you are the real deal is the skate shoes on your feet. The scuffs on the toe, the ripped laces, the subtle holes, that’s the stuff hours of dedication are made of! The selection of the right shoe can weigh heavy on a young mind, or seem downright exasperating to the parent of the radical one. From low-profile canvas skate shoes destined for maximum chilling to technical models set to shred, The Zappos Rideshop has you covered.

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1. DC Trase TX

2. Emerica The Reynolds Low Vulc

3. adidas Skateboarding Adi-Ease

4. Circa AL50 Slim

5. etnies Marana

6. HUF Choice

7. Globe Motley

8. Nike SB Check

9. Vans Authentic

10.Vans Classic Slip-On

11. Vans Old Skool

12. Vans Authentic Lo Pro

SHOP MORE SKATE SHOES >>

EXPLORE ZAPPOS RIDESHOP >>

The evolution of the skate shoe has closely mimicked the timeline of skateboarding progression itself. The early low-profile vulcanized models led way to more advanced cupsole technology. As riding got more technical in the ‘90s, so did the shoes themselves. Skaters quickly realized that stair sets and huge gaps called for more padding, support, and comfort. A bruised heel or two have sidelined even the most hardened of skate veterans. Luckily, the skate shoe companies of the modern era have their craft down to a science. Often designed and tested by professional riders themselves, skate shoes reflect an amalgamation of style, functionality, and performance.

Dedicated brands such as Vans®, DC®, Emerica®, and HUF® have developed skate shoes to be less bulky, more comfortable, and durable than ever before.  Traditionally speaking, vulcanized soles are low-profile and provide optimum flex, board feel, and grip for superior control. Although not as durable or impact resistant as their cupsole counterparts, vulcanized technology has progressed to provide the best of both worlds.  Cupsole technology is easily described as an outsole that is shaped like a cup around the sole of your foot.  Cupsoles were thought to have less feel and flex compared to shoes with vulcanized construction, but many brand such as Nike SB®, etnies® and, adidas® Skateboarding offer slimmed- down versions with great board feel.

From future pros imagining their first video part to casual cruisers intent on the next sesh, there’s nothing like lacing up a fresh pair of skate sneakers right out of the box. Update your current kicks or pass on a new pair to the next generation of shredders. With brands like Supra®, C1RCA®, and Globe®, it’s no wonder that skateboarding shoes have set the standard for cool since the late ‘80s and have pushed the limits ever since!

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Sole Technology Unveils New Earth-Friendly HQ!

Here at Zappos, we’ve been making daily strides to become a more eco-conscious company as we get ready for the big move to our new Downtown Las Vegas headquarters this fall. So when we see other companies make real efforts towards becoming more sustainable, we naturally take notice!

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Recently, Sole Technology, manufacturers of three of our Rideshop brands, etnies, Emerica and thirtytwo, made a huge leap for its commitment to the environment by unveiling their new eco-friendly European headquarters building in Amsterdam. Sole Technology believes that this new sustainably-designed building will make a dramatic impact in lightening the company’s overall carbon footprint.

The company is definitely committed to accomplish their goal of becoming carbon neutral by 2020. Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building.

Because of all their efforts, the new Sole Technology building’s energy consumption is said to be up to 60% less than that of comparable buildings! Now that’s a change we can get behind.

Way to go Sole Technology!

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Emerica x Toy Machine

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Ever since its inception back in 1993, Toy Machine has become a household name of sorts in the skateboarding world. Last month, Emerica launched its much-anticipated collaboration with Toy Machine with the awesome China Flat collection.

We’re all about the in-your-face Toy Machine graphics and sleek, streamlined slip-on design of this collaboration. Pick up a pair today! Better yet, mix and match these bad boys for extra pop as you cruise around this summer.

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Emerica Drops The Signature Westgate

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Emerica is always taking their game to the next level and they’ve done it again with the Westgate. Your current bag of tricks will become bottomless with the ready-to-rip Westgate from Emerica that boasts suede, leather and canvas uppers, thinly padded tongue and collar, and a breathable fabric lining made for all-day rides. Designed by pro-skater Brandon Westgate, these kicks are born to go big. Check out the video below of Westgate tearing it up in his namesake shoes, then head over to the Rideshop for a pair of your own:

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Collaborative Collections Taking Over Casual Footwear

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Collaborative footwear is taking over the casual footwear market. From famous painters to local graffiti artists, skateboarders to hip hop artists, the shoe market has made a creative shift toward the artistic.

Created in 1992, the Zebra Baby was used on the cover of Love Child, the video that contained Daewon Song's first ever video part. Representative of an entire era of skateboarding, the DVS Shoe CompanyAlmost Daewon CT x is a tribute to Daewon's history and influence during the early '90s. Each pair comes with a custom Almost mini-board featuring the iconic Zebra Baby graphic that graced the cover of Love Child.

The Globe Destroyer is the sequel to the Mace Hi and is a collaborative effort between Globe and Sekure D (the same company that created the Splattered Angel Nike Dunk Low). This style features 3M graffiti work that uses blue, black and silhouette gray to make it a walking masterpiece.

Some companies are even shifting toward customer-created art pieces for their new styles. The Emerica Reynolds 3 - Design A 3 was created by Design-A-3 contest winner Alex D. of Bristol, Connecticut. The purple haze look of these Reynolds 3 kicks really pops off the canvas, while the white soles with signature “AR” tagging create a stunning contrast. Magnifique.

Emerica x Skate 3

Emerica is pushing into the boundaries of virtual reality with this dope Reynolds Cruiser collaboration. Skate 3, the latest drop in the skateboarding franchise from EA, hit the PlayStation 3 and Xbox 360 a few months ago and offers up a thrash-ready world to cruise around in with your virtual avatar. And while Skate 3 is all about hitting up the handrails, it’s also about decking out your avatar in the freshest gear from the biggest brands around. Take these Reynolds Cruisers, for instance. These tie-dyed kicks from Emerica are the magnum opus of Skate 3, the ultimate reward in Skate 3 that you can slap on your in-game character.

 

Skate # Collab

But now, thanks to a special collaboration between Emerica and Skate 3, these trippin' kicks have transcended into real life. With tie-dyed synthetic uppers and Skate 3 logo accents throughout, these Reynolds Cruisers are as eye-catching on screen as they are on your feet. Plus, you won’t need a controller in your hand to rip up and down the streets with these bad boys.

Want to look as good as your in-game avatar? Then you need these kicks! Check ‘em out now on the Zappos RideShop!

Emerica G-Code x Shake Junt

Introducing the G-Code!!! x Shake Junt Colab shoe from Emerica. This is Bryan Herman's third Emerica pro model. It's a thinner, low profile skateboard shoe with a one-piece seamless toe for no blow-outs, STI Foam footbed for comfort and the Non-Slip Desert Grip for added traction. In addition to a number of more straight forward color ups, the shake junt collaborative make up is available here. Check out this shoe and all the newest Emerica styles here at the Zappos Rideshop!

Emerica Reynolds x The Goat!

Reynolds Emerica Goat

Get buck with this special all-synthetic colorway by The Goat!

Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Cruisers are the result. The clean, simple exterior hides a high tech, super protective STI Foam full-length System G2 footbed inside a vulcanized outsole. And the classic 70’s logo on the tongue wraps it all up. This special edition colorway is completely synthetic for all the veggie heads. Comes with a thin padded tongue and collar and some limited edition text across the back and we guarantee you will luh dis! Get em’ now from the Zappos Rideshop!