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Sole Technology Unveils New Earth-Friendly HQ!

Here at Zappos, we’ve been making daily strides to become a more eco-conscious company as we get ready for the big move to our new Downtown Las Vegas headquarters this fall. So when we see other companies make real efforts towards becoming more sustainable, we naturally take notice!

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Recently, Sole Technology, manufacturers of three of our Rideshop brands, etnies, Emerica and thirtytwo, made a huge leap for its commitment to the environment by unveiling their new eco-friendly European headquarters building in Amsterdam. Sole Technology believes that this new sustainably-designed building will make a dramatic impact in lightening the company’s overall carbon footprint.

The company is definitely committed to accomplish their goal of becoming carbon neutral by 2020. Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building.

Because of all their efforts, the new Sole Technology building’s energy consumption is said to be up to 60% less than that of comparable buildings! Now that’s a change we can get behind.

Way to go Sole Technology!

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Emerica x Toy Machine

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Ever since its inception back in 1993, Toy Machine has become a household name of sorts in the skateboarding world. Last month, Emerica launched its much-anticipated collaboration with Toy Machine with the awesome China Flat collection.

We’re all about the in-your-face Toy Machine graphics and sleek, streamlined slip-on design of this collaboration. Pick up a pair today! Better yet, mix and match these bad boys for extra pop as you cruise around this summer.

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Emerica Drops The Signature Westgate

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Emerica is always taking their game to the next level and they’ve done it again with the Westgate. Your current bag of tricks will become bottomless with the ready-to-rip Westgate from Emerica that boasts suede, leather and canvas uppers, thinly padded tongue and collar, and a breathable fabric lining made for all-day rides. Designed by pro-skater Brandon Westgate, these kicks are born to go big. Check out the video below of Westgate tearing it up in his namesake shoes, then head over to the Rideshop for a pair of your own:

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Collaborative Collections Taking Over Casual Footwear

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Collaborative footwear is taking over the casual footwear market. From famous painters to local graffiti artists, skateboarders to hip hop artists, the shoe market has made a creative shift toward the artistic.

Created in 1992, the Zebra Baby was used on the cover of Love Child, the video that contained Daewon Song's first ever video part. Representative of an entire era of skateboarding, the DVS Shoe CompanyAlmost Daewon CT x is a tribute to Daewon's history and influence during the early '90s. Each pair comes with a custom Almost mini-board featuring the iconic Zebra Baby graphic that graced the cover of Love Child.

The Globe Destroyer is the sequel to the Mace Hi and is a collaborative effort between Globe and Sekure D (the same company that created the Splattered Angel Nike Dunk Low). This style features 3M graffiti work that uses blue, black and silhouette gray to make it a walking masterpiece.

Some companies are even shifting toward customer-created art pieces for their new styles. The Emerica Reynolds 3 - Design A 3 was created by Design-A-3 contest winner Alex D. of Bristol, Connecticut. The purple haze look of these Reynolds 3 kicks really pops off the canvas, while the white soles with signature “AR” tagging create a stunning contrast. Magnifique.

Emerica x Skate 3

Emerica is pushing into the boundaries of virtual reality with this dope Reynolds Cruiser collaboration. Skate 3, the latest drop in the skateboarding franchise from EA, hit the PlayStation 3 and Xbox 360 a few months ago and offers up a thrash-ready world to cruise around in with your virtual avatar. And while Skate 3 is all about hitting up the handrails, it’s also about decking out your avatar in the freshest gear from the biggest brands around. Take these Reynolds Cruisers, for instance. These tie-dyed kicks from Emerica are the magnum opus of Skate 3, the ultimate reward in Skate 3 that you can slap on your in-game character.


Skate # Collab

But now, thanks to a special collaboration between Emerica and Skate 3, these trippin' kicks have transcended into real life. With tie-dyed synthetic uppers and Skate 3 logo accents throughout, these Reynolds Cruisers are as eye-catching on screen as they are on your feet. Plus, you won’t need a controller in your hand to rip up and down the streets with these bad boys.

Want to look as good as your in-game avatar? Then you need these kicks! Check ‘em out now on the Zappos RideShop!

Emerica G-Code x Shake Junt

Introducing the G-Code!!! x Shake Junt Colab shoe from Emerica. This is Bryan Herman's third Emerica pro model. It's a thinner, low profile skateboard shoe with a one-piece seamless toe for no blow-outs, STI Foam footbed for comfort and the Non-Slip Desert Grip for added traction. In addition to a number of more straight forward color ups, the shake junt collaborative make up is available here. Check out this shoe and all the newest Emerica styles here at the Zappos Rideshop!

Emerica Reynolds x The Goat!

Reynolds Emerica Goat

Get buck with this special all-synthetic colorway by The Goat!

Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Cruisers are the result. The clean, simple exterior hides a high tech, super protective STI Foam full-length System G2 footbed inside a vulcanized outsole. And the classic 70’s logo on the tongue wraps it all up. This special edition colorway is completely synthetic for all the veggie heads. Comes with a thin padded tongue and collar and some limited edition text across the back and we guarantee you will luh dis! Get em’ now from the Zappos Rideshop!

Emerica Stay Gold Pack

The Emerica skate team has been killing themselves to wrap up the new “Stay Gold” video to be released very soon. To commemorate these efforts, Emerica created a “Stay Gold” collection which features trippy psychedelic colors on canvas uppers, and spray painted outsoles….all of which are Vegan friendly!

The shoes featured in the pack are the Reynolds Cruisers – an ultra slim, low profile boat shoe which Andrew created to skate and chill in. The clean, simplistic styling hides a techy, super protective STI Foam Full-Length System G2 footbed on a vulcanized outsole. The Francis Lo – An Emerica team favorite. It’s a thinned-out 80’s inspired skate shoe built to shred. And last but definitely not least, the Laced – A team rider-inspired price point shoe thats great for chillin’ and meant to be worn without laces.

Check out the “Stay Gold” collection and the latest and greatest Emerica has to offer in the Zappos Rideshop !