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New Brand Spotlight: Lightning Bolt

Lightning Bolt, surf clothing, surfing, Lightning Bolt Hawaii, men's t-shirts, t-shirts, tees, vintage-style tees, vintage surf tees, men's clothing,

Born in Hawaii and inspired by surf culture at its purest form, Lightning Bolt is a clothing brand that is, at its core, a symbol of the inherent passion, energy and connection to nature that surfing provides. It celebrates the individuals who live the surf lifestyle as a canvas of pure self-expression.

Their range of premium t-shirts, board shorts, hoodies and sweatshirts is designed consciously and with function in mind. While Lightning Bolt is always evolving, the brand is always committed to its ethos—A Pure Source.

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Time to Update Your Skate Style!

Over the decades, skateboarding has taken on a life of its own. Once merely a by-product of surfing and the California lifestyle, skateboarding evolved exponentially and its influence stretched from coast tocoast and around the globe. Dare you call it a sport, for many, skateboarding is a way of life. Like a fish out of water, the surfer too found its way to land. Eventually moving away from the salty air of the boardwalk, the skater adapted to whatever environment provided the gnarliest of sessions, from the harsh concrete and asphalt of the skate park to more vertical landscapes.

One of the key aspects of the lifestyle is style. It’s hard to imagine another group of fanatics so obsessed with their aesthetic and dedicated to their brands as skateboarders. If you cut to the core of skateboard style, perhaps the single most important identifier is the footwear. The quickest way to let the world know you are the real deal is the skate shoes on your feet. The scuffs on the toe, the ripped laces, the subtle holes, that’s the stuff hours of dedication are made of! The selection of the right shoe can weigh heavy on a young mind, or seem downright exasperating to the parent of the radical one. From low-profile canvas skate shoes destined for maximum chilling to technical models set to shred, The Zappos Rideshop has you covered.

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1. DC Trase TX

2. Emerica The Reynolds Low Vulc

3. adidas Skateboarding Adi-Ease

4. Circa AL50 Slim

5. etnies Marana

6. HUF Choice

7. Globe Motley

8. Nike SB Check

9. Vans Authentic

10.Vans Classic Slip-On

11. Vans Old Skool

12. Vans Authentic Lo Pro

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The evolution of the skate shoe has closely mimicked the timeline of skateboarding progression itself. The early low-profile vulcanized models led way to more advanced cupsole technology. As riding got more technical in the ‘90s, so did the shoes themselves. Skaters quickly realized that stair sets and huge gaps called for more padding, support, and comfort. A bruised heel or two have sidelined even the most hardened of skate veterans. Luckily, the skate shoe companies of the modern era have their craft down to a science. Often designed and tested by professional riders themselves, skate shoes reflect an amalgamation of style, functionality, and performance.

Dedicated brands such as Vans®, DC®, Emerica®, and HUF® have developed skate shoes to be less bulky, more comfortable, and durable than ever before.  Traditionally speaking, vulcanized soles are low-profile and provide optimum flex, board feel, and grip for superior control. Although not as durable or impact resistant as their cupsole counterparts, vulcanized technology has progressed to provide the best of both worlds.  Cupsole technology is easily described as an outsole that is shaped like a cup around the sole of your foot.  Cupsoles were thought to have less feel and flex compared to shoes with vulcanized construction, but many brand such as Nike SB®, etnies® and, adidas® Skateboarding offer slimmed- down versions with great board feel.

From future pros imagining their first video part to casual cruisers intent on the next sesh, there’s nothing like lacing up a fresh pair of skate sneakers right out of the box. Update your current kicks or pass on a new pair to the next generation of shredders. With brands like Supra®, C1RCA®, and Globe®, it’s no wonder that skateboarding shoes have set the standard for cool since the late ‘80s and have pushed the limits ever since!

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Video Recap of Park Jam Rail Event 2015

Last month, the Zappos Rideshop hosted the first-ever Park Jam Rail Event right here in the heart of downtown Las Vegas. It was two nights of snowboarding, family fun, friends and of course…food! They brought in actual snow and a 30-foot jibbing rail where professional snowboarders showed off some impressive tricks.

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Shades of Summer: Sunglasses You Need as the Weather Heats Up

eyewear, sunglasses, Zappos Rideshop, Schwood, Ray-Ban, Native Eyewear, Von Zipper, Shades, cool sunglasses, polarized sunglasses, oversized sunglasses, wood sunglasses,

One of our most faithful companions as we make our way from spring into summer is a great pair of sunglasses. A trusty pair of shades not only protects your eyes from the sun’s harsh glare, it also tops off your outfit as the final seal of personal style. Zappos Rideshop is brimming with so many great eyewear brands and awesome new styles like the timeless Ray-Ban to the fashion-forward Von Zipper.

A great pair of sunglasses can really take an outfit to a whole different level of cool! Don’t believe us? Just throw on a pair of sleek Native Eyewear polarized sunglasses or Ray-Ban Wayfarers to your t-shirt-and-jeans look and enjoy the steady stream of compliments. 

Below are a few of spring & summer’s most noteworthy styles in the world of active eyewear. So get ready to grab your cool shades and cruise into summer’s adventures while keeping your eyes and your style top of mind!

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Featured styles:

1. Shwood Canby

2. Native Eyewear Flatirons

3. Ray-Ban New Wayfarer Polarized

eyewear, sunglasses, Zappos Rideshop, Schwood, Ray-Ban, Native Eyewear, Von Zipper, Shades, cool sunglasses, polarized sunglasses, oversized sunglasses, wood sunglasses,

Featured styles:

1. VonZipper Cheeks

2. Ray-Ban Aviator Polarized Flash Lenses


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Boardshorts: A Brief History

This is Brah History 101 and if you don’t study up, you’re gonna be left behind kickin’ sand while all the hot doggers carve epic tubes on the reef break! First lesson: did you know that the 2nd Amendment to the U.S. Constitution originally stated “You have the right to bare-chestedness.”?  It’s true! Most of the original patriots were avid surfsmen and dreamed of a nation where all men were endowed with the unalienable right to “hang ten”. 

Unfortunately, one of the founding fathers that nobody remembers thought it indecent of a man to be in public without cover of a waistcoat and pitched a fit until it was changed to “…the right to bare arms.”. Since just about everybody back then was illiterate, this was misspelled as “bear arms” and its interpretation has been the source of confusion ever since. Bummer.

 From then until the early 20th century, men’s swimwear was pretty lame. Uncomfortable, full-body woolen garments had to be worn to protect innocent eyes from glancing at the burly barrel chests of that time period’s strongmen.  Yes, full-body wool swimwear. Have you ever swum in wool? Of course you haven’t.  You also probably don’t have wooden teeth or attach leeches to your temples to cure headaches. Progress! 

Something had to give, and finally in the 1930s, men of the United States were allowed to let their pectorals breathe. Parades of shirtless bros danced the Lindy Hop down their city’s shorelines and the swim trunk was born!

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1. Rip Curl All Time Boardshorts

2. VISSLA Moku Boardshorts

3. O'Neill Flexin Boardshorts

4. O'Neill Lennox Boardshorts

5. O'Neill Murca Boardshorts

6. Hurley Raglan Destroy Boardshorts

7. Billabong Dominance Boardshorts

8. Quiksilver Manic Camo Boardshorts

9. RVCA Register Trunk

The trunk proceeded to go on an epic run of success that left it unimpeded atop the US men’s swimwear throne for decades. Sure, there were some changes to the inseam length and fabrication content throughout the years as style/technology dictated, but for the most part it wasn’t until the 1990s that a worthy challenger appeared; the boardshort.  Fueled by angsty alt rock and puka shell necklaces, ‘90s youth shifted away their grandpappy’s swim trunks and gravitated toward something with a little more ‘tude. Boardshorts quickly captured the hearts, minds, and lower bodies of dudes everywhere; but why?

Simply put, boardshorts perform better and are stylistically more modern than trunks. Trunks are normally fabricated from non-performance materials such as cotton, while boardshorts are almost always either quick-drying polyester or nylon. This means that after hopping out of the pool, you don’t get mistaken for a soggy bottom boy--and that’s a good thing!

Boardshorts also typically have significantly more stretch and flexibility than trunks so that you can move freely both in and out of the water. You’ll really only find elastane or spandex in the waistband of swim trunks, whereas boardshorts have fitted waists with surf tie front closures to keep them in place. Boardshorts typically have longer inseams (although shorter inseams are becoming more common these days), UV protection, zippered or hook-and-loop pockets, and bolder prints that speak to those looking for something more eye-catching. They also ditch the mesh linings that swim trunks have so take that under consideration if you’re uncomfortable going commando!

Are boardshorts for you? Well, if you’re under 40 years old or are buying for someone under 40, probably. They’re just so dang rad. They’ve been the go to for casual men’s swimwear for nearly 20 years now for a reason. Try some out and see how you like them! Zappos.com carries boardshorts by popular surf lifestyle brands including O’Neill®, Hurley®, Rip Curl™, Billabong®, and Quiksilver®, so get searching and find some boardshorts you dig. Shibby!

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New Brand Spotlight: Deus Ex Machina

Deus Ex Machina, Deus Ex Machina t-shirts, new brand spotlight, Deus Ex Machina clothing, motorcycles, motorcycle enthusiasts, deus ex machina hats

The Deus Ex Machina brand was born in Australia in 2006 starting with customized motorcycles and a the quaint notion that doing something is more fun than just owning something. Nowadays, Deus Ex Machina clothing and accessories has become more than just a brand. It’s a culture. The Deus Ex Machina name goes beyond niches and fundamentalist factions of motorcycling, surfing, skateboarding…or any other pursuit of adrenaline. They believe there’s no “right way” to express individualism. Inclusiveness and authenticity is in the very fiber of the Deus Ex Machina brand.

Their collection of graphic tees, jackets, shirts & hats are all designed for enthusiasts of life, with no pretense. Just simple, quality goods for seizing the day with confidence.


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New Brand Spotlight: HUF

HUF shoes, HUF clothing, HUF men's clothing, HUF skateboard clothing, skateboarding, HUF sneakers, HUF sweaters, HUF jackets, new brand spotlight

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF™ is an independent purveyor of premium apparel, footwear and skateboard goods. HUF embodies the counterculture from which it was conceived with authenticity and forward-thinking evolution.

This season’s latest collection of HUF t-shirts, sweatshirts and sneakers reflect the street smart and sleek designs that the brand is known for. From the simple HUF Original Logo Tee to the retro-inspired HUF Choice sneaker, HUF is committed to taking the world of skateboard style to a whole new level of cool wearability.

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Zappos Sponsors ParkJam Rail Event Today!

If you're in Las Vegas today and tomorrow, head over to downtown Las Vegas to join us at our first-ever snowboarding event! Yup, you read that right--snowboarding in downtown Vegas!
See below for more info. We hope to see you there!

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Who:

ParkJam and Zappos.com

What:

ParkJam and Zappos.com are partnering together to produce the first-ever downtown rail-jam event  (sponsored by Zappos.com). Featuring two fun-filled nights including a snowboarding competition for both pro and amateur snowboarders, as well as an art competition, food, drinks, music fun and much more! 

Where:

Park on Fremont Parking Lot - 425 East Fremont Street

When:

Friday, March 6th and Saturday, March 7th from 6PM-12AM

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