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New Brand Spotlight: Seirus

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Discover the latest innovations in cold weather essentials for outdoor enthusiast with Seirus!

As the needs of snow sports enthusiasts evolve, Seirus Innovation continues to develop new ways to address those needs. Seirus is constantly creating and improving their products to meet the needs of active outdoor enthusiasts, priding themselves on their innovation.

For over 30 years, the team at Seirus Innovation has been able to develop cutting edge technologies and products that have proven them to be the leader in cold weather essentials.

SHOP SEIRUS >>

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New Brand Spotlight: Analog

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In 2001, Analog was born in a style lab with the primary goal of creating unique designs that fell outside the lines of traditionalism. With an eclectic mix of team riders, styles, and inspirations, Analog approached snowboarding with fearlessness. This passion paved the way for Analog to make its mark on year-round apparel and accessories in 2003, starting with skate and moving into surf shortly thereafter.

In November of 2012, Analog transitioned back to a snowboard-specific brand and has continued to Liberate, Unify, Mobilize, and Resolve. Free from the tides of conformity, they remain dedicated to delivering a creative voice of expression. Transformed into a community driven against the predictable, Analog is committed to progressing the individualistic and fearless thread that binds them together as “Snowboarding".

SHOP ANALOG >>

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Dragon Alliance- Backcountry Inspiration With Gigi Rüf

Take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates his riding and his signature Dragon Alliance Advanced Project X goggle designs.

FRAME OF MIND- Backcountry Inspiration With Gigi Rüf from DRAGON ALLIANCE on Vimeo.

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New Brand Spotlight: StepChild Snowboards

stepchild, stepchild snowboards,snowboards,new brand spotlight,snowboarders,snowboarding,,StepChild® is not just a snowboarding company that makes quality snowboards that are built to last. It is a team of like-minded individuals who believe that staying true their roots is exactly what the industry is lacking. Ever since its conception in 2001, owners Sean Johnson—a self-proclaimed ‘washed up’ 90s pro snowboarder—and childhood shred buddy, Brad Richmond, have made it their mission to help develop great products while supporting both professional and amateur riders.

With technology such as Carbon Stringers and Kevlar, StepChild delivers the very best in snowboards from beginner to pro. It’s not hard to guess why these boards are the number one pick for pro boarder, J.P. Walker, and E-Man Anderson.

At StepChild, they believe in their own way of doing things. Involved in almost every aspect of snowboarding since 1985, they are the “old dogs” who learned to ride on a golf course until the mountain allowed them access. Refusing to let corporate flakes dictate to them what snowboarding is, StepChild stands behind their product and team 110%. This is the main reason they are still around today. StepChild—Bigger Hearts Than Brains!

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Buyer's Picks: Burton Snowboarding Gear

With snowboarding season just around the corner, you just might have new gear on your holiday wishlist. That’s why we asked Jim C., one of our buyers for the Zappos Rideshop, to recommend some of his favorite gear from Burton.

Now all you need is some fresh powder, and you’re ready to shred!

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Guys: 1. Burton Custom 160 Snowboard, 2. Burton Malvita EST Bindings, 3. Burton Imperial Boots

Girls: 4. Burton Feelgood Flying V 149 Snowboard, 5. Burton Escapade EST Bindings, 6. Burton Mint Women's Boots

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New Brand Spotlight: Signal Snowboards

snowboards,signal snowboards,snowboarding,zappos rideshop,signal snowboarding,snowboarders,hardgoods,signal hardgoods,new brand spotlight,Toward the end of 2003, a team of forward-thinking individuals banded together in the hopes of forming a snowboard company unlike any other – one that connected with customers on a one-on-one basis through a philosophy, not an image. They knew their name would have to symbolize and encompass just that; so, in 2004, Signal was founded as an artistic company anchored in snowboarding.

Handcrafted in Huntington Beach, California, Signal snowboards are produced year-around, with the factory in constant research and development in order to provide the very best in snowboarding and customer service.

In order to provide the very best riding experience, all Signal snowboards come equipped with top-of-the-line technology. The latest is Rocker Technology which makes for easier edge to edge turns and float in powder. For Signal, Rockers are flat through the bindings and roll up to a 5 degree or 10 degree rise, allowing unbelievable height on the slopes. Flat Technology is made for park riding. The lack of camber allows the rider to engage the entire edge and get better leverage for tricks.

Signal's mission is to build a community with a much bigger cause—one that includes building boards and a foundation at home in California. It is their priorities that separate them from other snowboard companies and keep them dedicated to building a solid community, as well as quality snowboards.

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New Brand Spotlight: CAPiTA

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CAPiTA Snowboarding is based on the fishing docks of Seattle, Washington and is recognized throughout the industry for unique graphics, progressive product, and world-class athletes. Founded in 2000, this is the 12th collection using the finest materials, meticulous construction and award winning design.

CAPiTA has not only teamed up with the most respected factory in snowboarding but has refined their technical designs while implementing innovative new shaping theories and materials. This has stepped up the freestyle specific snowboard construction for everyone out there.

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Shopping Guide: Snowboarding Gear

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Men: 1. Grenade G.A.S. Sullen Jacket , 2. Burton Poacher Pants, 3. Grenade Lizard gloves, 4. Spy Optic Platoon goggles, 5. thirtytwo Lashed 2012 boots, 6. Burton Custom Flying V 158 snowboard

Women: 7. Sessions VPS, 8. Oakley eaves 2.0 Pant, 9. Celtek Neptune gloves, 10. Arnette Mercenary goggles, 11. Burton Sapphire boots, 12. GNU B-Pro snowboard

There’s lots of fresh powder begging to ridden out there this season. Are you ready to carve through the snowy terrain? We’ve rounded up some of our best snowboarding gear to get you ready to shred it all winter long.

To check out even more snowboarding shoes,clothing and gear, check out the Rideshop Snow page!