Awareness Test

This is an awesome 60-second video. It’s an awareness test — play it and follow the instructions before reading the rest of my blog post:

While the commercial is about bicycle safety, I think the message really applies to communications in the business world. On the marketing side, just because we buy an ad somewhere doesn’t mean consumers will pay attention to it. Internally, just because all the factual information is emailed or said in a meeting doesn’t mean that the message you care about has actually been communicated… The challenge for both is: How do you inspire people to pay attention to what matters to you?