Never underestimate the power of play. Playtime isn’t just fun, it is the medium where people, particularly children, explore, learn, connect and fully engage with the world around them. Play is an integral part in our psychological, emotional and physical growth, especially in the formative years of childhood.
This is why Life is good®, the brand committed to spreading the power of optimism, is donating 10% of its net profits to the Life is good Kids Foundation. The Foundation's mission is to help kids in need overcome poverty, violence and illness through the power of joyful play.
The Foundation directly funds the Life is good Playmakers Program, which provides training and support to childcare professionals, who use these tools to ensure that children grow up feeling safe, loved and joyful.
Through programs of play intervention, children in less than ideal situations are given the opportunity to develop a foundation of competence, self-worth and joy through the power of play. This foundation can have a strong positive impact on the rest of their life…and that’s a cause that’s greater than just child’s play!
To help this awesome cause get your hands on Life is good clothing for your whole family! Below are just some of our picks for spring!