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Why Does Zappos Advertise in Airport Security Bins?

Hey everyone – We often get questions about our decision to advertise in the security bins at airports.  I wanted to give you a little more info on the program. By sponsoring the security bins, we absorb the cost that TSA would normally have to spend buying tables, bins, maintenance, etc. (not their primary function or responsibility). Since the airports that have the sponsored security bins don’t have to put the money/time/energy into those efforts anymore, TSA can spend the money hiring/training more agents. And, due to the better training and additional resources, airports that have sponsors for their security bins have seen an average of a 16% improvement in wait time in getting through the lines.  I’m not sure how much you travel, but that seems like a pretty good deal to me!  

There are a number of advertising opportunities at airports (billboards, bin trays, free wifi, etc.) of which we've participated in. There could conceivably be a day when TSA is no longer required at airports, and we'd still be advertising in airports (including bins). Right now, we have no control over the government requiring TSA to be at all airports. For this effort, we contract with a media placement company (Security Point Media) who then contracts with the actual airports (not TSA). Thank you for your continued interest.

Cheers!

 

Aaron Magness
Sr. Director – Brand Marketing & Business Development
Zappos Development, Inc.

@macknuttie

 

 

 

Comments

477086206's picture
Apr 16, 2011 at 12:54 am AndromedaY47492 said:

Man, you all just sent me an email saying those shoes I've been coveting are available in my size, and I desperately need a pair of flats (mine are all falling apart) and it takes months for me to find anything in my size and you all are almost the only place I can look and now I just can't do it. If I have to choose between being uncomfortable because my shoes are falling apart and uncomfortable because some TSA person is groping me with your support...going with the bad shoes. Please fix this. Spend your money on something useful and in line with your values. Before my shoes fall apart.

478404467's picture
Apr 16, 2011 at 1:19 pm CW47544 said:

Like so many others here, I will not support your company in funding this ridiculous waste of money, time, and energy. So, you defray the costs of the TSA so that they (or rather we taxpayers) can afford MORE screeners??? Do you like yourself and your children to be singled out for radiation and groping? You'd be better off spending your money lobbying Congress to stop the insanity. That would get your company much free advertising - and probably lots of more business. Imagine "Zappos fights for liberty" or "Zappos supports constitutional rights". Until then, no more zappos for my family.

40434619's picture
Apr 16, 2011 at 3:42 pm MichelleM46009 said:

Dear Mr. Magness, I'm a long-time Zappos VIP customer. I've also been groped--and had my 12 year old son inappropriately groped--by TSA personnel. Regardless of whether you think supporting TSA activities is appropriate or not, it is BAD ADVERTISING. Associating Zappos--which provides an easy, comfortable buying process--with a stressful, invasive and at times, imho, abusive experience is not in your best interest. The bins in question are filthy, and also not the best thing, I would imagine, to have associated with Zappos.

I will be buying as little as possible from Zappos until I understand that this practice has ceased.

Sincerely,

Michelle D.

44651406's picture
Apr 19, 2011 at 12:17 pm NewShoes said:

Add me to the list of good customers making the choice to take my business elsewhere.

I will not condone Zappo's support of the erosion of my freedoms.

43251961's picture
May 9, 2011 at 9:27 pm BrettJ50878 said:

Supporting the TSA? Way to trash your brand. Customer lost.

466469622's picture
May 18, 2011 at 9:54 pm KeithH47293 said:

Are you still doing The STUPID? Maybe you should let your customer-people know that you support your customers and not intrusive, overreaching, Big-Government Theater? I didn't see any Zappos-brand bin-advertising at Kahului Airport on Maui last week, so what's up?

Until then, keep up being TSA-STUPID.

Until then, a former Zappos customer.

45121262's picture
May 19, 2011 at 1:04 pm WendyT45267 said:

Hello Shoebuy.com, buh-bye Zappos. I cannot support any company that supports egregious violations of my Constitutional rights.

480011863's picture
Aug 12, 2011 at 1:39 am tinam65245 said:

sorry zappos tsa made me walk with no shoes on and now i have a very contages foot dease all because no shoes at airport , i wont ever buy from youre company , i wont support tsa they need to be gone ,,

475078773's picture
Aug 12, 2011 at 3:26 pm ElizabethL65324 said:

Boo! Boooo! No shame.

471282277's picture
Dec 12, 2011 at 4:29 pm ThomasC96163 said:

Dropped a line to Zappos about this and cutting off my patronage and received a condescending, childish answer with this link. And the explanation above is pathetic. What? TSA and the airports are some charity like a bake sale? TSA is nothing but a political pony ride and dumping ground for jobs, and airports are also taxpayer-funded. Tables and chairs? Really? And deflection to an ad agency? Hey Zappos, I guess you can rationalize anything, right?

483648076's picture
Apr 8, 2012 at 7:55 pm TracyD133044 said:

Wow. Core values my butt.